Leeds, West Yorkshire - Very flexible working
Our client is a rapidly growing online sports retail business and they are looking for an experienced Social Media professional who will be responsible for the organic output across a variety of social channels. The aim of this role is to build and develop the business’ presence on social, to improve the creative quality and effectiveness of outputs. This is a key role in driving significant business impact, sustaining growth and unlocking new audiences.
We’re looking for a creative, culture-first social expert who lives and breathes content. You’re a leader that understands what makes people stop scrolling, engage and share - and you know how to turn brand stories into standout social moments. You’re as comfortable thinking big, driving strategy, and leading creative direction as you are getting hands-on with day-to-day content, community and channels. You live and breathe social and you know what’s trending and what people want to see.
* Own and develop a social content strategy that drives reach and engagement across key campaigns, moments and product launches, building a best-in-class suite of social channels.
* You’re a voice at the table, guiding strategy and considering how the social channels feed into wider business objectives and ambitions.
* You can unlock new audiences for brands, with a key focus on youth and community audiences. You can identify and engage with these audiences in an authentic way, delivering sustainable audience growth for the brand.
* Create disruptive, social-first concepts that cut through crowded feeds, collaborating with internal brand and creative teams to brief, guide and execute ideas. Championing the role of social throughout the creative process.
* Own and develop the TikTok channel by creating content that resonates with appropriate audiences. You will have autonomy to develop and grow the TikTok channel, with a separate content strategy and execution plan.
* Lead the charge on emerging technologies and updates within the world of social, considering reach and social commerce integration, to keep the brand ahead of competitors.
* You will be expected to regularly attend events to manage the capture of specific social-first content.
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