* Role: Digital Marketing Executive - 12 Month Fixed Term Contract
* Location: Ringwood, Hampshire
* Hours: 37 hours per week, Monday to Friday
* Reward & Benefits: Competitive salary, and other excellent Colleague benefits
About the role
We are looking to appoint a creative, pro-active and commercially driven Digital Marketing Executive on a 12-month fixed term contract to develop and implement effective digital marketing strategies that drive high quality lead generation, enhance brand presence and engage our target audience. A key part of the role involves working closely with the Digital Marketing agency, overseeing delivery, and working collaboratively to ensure all digital activity delivers strong results.
Key responsibilities include:
1. Plan and deliver targeted digital activity that supports wider integrated campaigns, across all key channels such as paid search, display advertising, paid and organic social, SEO, email marketing, and the website.
2. Monitor campaign performance, track KPIs, and report on ROI, providing clear insights and optimisation recommendations.
3. Manage the digital customer journey, optimising engagement, and increasing conversion rates.
4. Act as the primary day to day contact for the Digital Marketing agency - ...