SHOWROOM MANAGER & PA TO THE FOUNDER
This is a unique opportunity to join a growing fashion brand in a hands-on and multifaceted role. As Showroom Manager & PA to the Founder of ANNINA, you will be the heartbeat of our West London showroom—overseeing daily operations, liaising with clients and suppliers, and supporting the founder across both creative and administrative functions.
What I Offer
Freelance position, approx. 40 hours per week
Creative and inspiring work environment in Holland Park
About ANNINA
ANNINA is a luxury fashion brand founded by me and based in the heart of Holland Park, West London. Since 2019, the brand has been redefining the traditional dirndl with a modern, elegant twist—creating timeless pieces using heritage fabrics sourced from artisanal mills in Germany and Austria.
Each garment is handcrafted and designed for occasions ranging from weddings, parties to cultural events. With a strong focus on quality, authenticity, and feminine design, the fashion house celebrates Alpine traditions while reaching a contemporary, global audience.
The Role
This is a unique opportunity to join a growing, creative business in a hands-on and multifaceted role.
As Showroom Manager & PA to the Founder, you will be the heartbeat of our West London showroom—overseeing daily operations, liaising with clients and suppliers, and supporting the founder across both creative and administrative functions.
I am looking for someone well organised, agile, proactive, and independent—someone who thrives in a fast-paced environment.
Key Responsibilities
Oversee day-to-day operations of the showroom and workshop
Act as first point of contact for clients and collaborators
Provide high-level administrative and personal support to me
Manage office logistics including supplies, post, parcels, and showroom maintenance
Coordinate appointments, fittings, and bespoke customer orders
Liaise with the local workshop to track and manage order timelines
Conduct condition checks, manage stock logs and inventory
Oversee import/export logistics and liaise with couriers
Assist with PR, marketing and social media content when needed
Support photo shoots and sample preparation
Maintain Shopify and website listings—ensuring product data is accurate and up to date
Manage email and WhatsApp client communication
Keep records of returns, refunds, and shipping documentation
Maintain the sample library and organise product displays
What I'm Looking For
Previous experience in a similar showroom or studio-based role
Highly organised with excellent communication skills
Interest in fashion, design, and luxury products
Confident working independently and managing multiple tasks
Comfortable working on their own at the showroom
Willing to stay in the position for at least 2 years
Fluent in both written and verbal English
Experience with Shopify, Google Workspace, and basic inventory systems
A warm, personable, and client-facing attitude
Please send you CV and cover letter to annina@annina-dirndl.com