Senior Paid Media Specialist / Senior Digital Marketing Manager
📍 Location: Hybrid (Norfolk HQ) – Flexible working options available
đź’° Salary: Circa ÂŁ50-60,000 + monthly bonus (based on company performance)
đź•’ Full-time, Permanent
🚀 Are you ready to own a high-performing paid media strategy in a business that’s investing heavily in digital growth?
Our client, a British B2C & D2C specialist retailer, is looking for an experienced Paid Media Specialist / Digital Marketing Manager to take full ownership of a significant PPC budget and lead their paid digital strategy from the ground up. If you’re commercially minded, results-driven, and ready to make a real impact—this role is for you.
🔍 What You’ll Do:
* Lead the strategy, execution, and optimisation of paid media campaigns (Google Ads, Meta, Bing).
* Manage a PPC budget of £25k/month—with the potential to grow significantly based on results.
* Analyse campaign performance and drill into keyword conversion data, attribution gaps, and drop-off points.
* Collaborate closely with internal specialists across SEO, content, B2B marketing, and web development.
* Shape a full-funnel strategy that goes beyond clicks to focus on quality leads and conversion.
* Use HubSpot and other tools to close the loop between leads and actual business outcomes.
✅ What We’re Looking For:
* Solid PPC experience—this will likely your 2nd or 3rd digital marketing role.
* Proven success managing large paid media budgets and driving ROI.
* Strong working knowledge of Google Ads (essential), with hands-on exposure to Meta, Bing, or LinkedIn.
* Commercially aware, with experience in Retail / B2C
* Comfortable with test-and-learn environments and constant optimisation.
* Familiarity with HubSpot or similar CRM tools is a big plus.
* Collaborative, analytical, and confident presenting actionable insights.
🎯 What Success Looks Like (3–6 Months):
* Stabilise performance and generate predictable ROI from paid spend.
* Implement full-funnel tracking and improve conversion visibility.
* Help the business model media spend vs. revenue generation accurately.
* Identify why 30% of leads go uncontacted and help improve funnel health.
🌟 Why Apply?
* High Impact – Your work directly influences revenue and strategic decisions- reporting into a Director.
* Ownership & Autonomy – This isn’t an agency briefing role. You’ll run the paid strategy end-to-end.
* Budget to Work With – £25k/month currently, with room to grow significantly if performance scales.
* Collaborative Team – Work alongside a warm, friendly team.
* Realistic Expectations – Leadership understands digital takes iteration. They’re looking for smart execution and insight, not miracles.
* Growth/Career Potential – The business is scaling and willing to invest in the right person for the long term- Head of Digital Marketing is a realistic next step within the business.
* Flexibility - ideally you'll be able to get to the Norfolk office a few times a week, but if you're based further afield, less often is totally fine too.
🌟 If you want to make your mark in a role where paid media is a priority, and your decisions directly impact revenue—let’s talk.
* đź”— Apply now or message for more details.