Overview
Monsoon & Accessorize are more than brands, they’re a feeling! From Monsoon’s free-spirited, bohemian British aesthetic to Accessorize’s playful, expressive style, we create pieces that tell stories and celebrate individuality. Together, we sit at the intersection of craftsmanship, colour, and culture. We’re looking for a forward-thinking GEO / SEO Manager to lead organic growth across both traditional search and emerging AI-driven discovery channels. This role goes beyond classic SEO; you’ll take ownership of how our brand shows up in search engines, AI assistants, and agentic platforms, helping position us at the forefront of how customers discover fashion in the next era of search. You’ll be responsible for driving performance today while building strategies for tomorrow, turning Generative Engine Optimization (GEO) into a meaningful and measurable acquisition channel.
Role Location
The role is based in our West London Head Office and will require commuting in three times per week.
What You'll Own
* SEO Leadership (Core Channel): Own and execute the organic search strategy across Monsoon and Accessorize websites; conduct keyword research, technical audits, and on-page optimisation; partner with content, digital, and dev teams to implement SEO best practices; monitor rankings, traffic, and revenue performance, identifying growth opportunities; monitor Google algorithm updates and evolving SERP features proactively, translating these changes into business implications.
* GEO / Agentic Search Strategy (Next-Gen Channel): Develop and lead a GEO strategy to ensure visibility across AI-driven platforms (e.g., ChatGPT, Google Gemini, Perplexity); optimise content for AI retrieval, summarisation, and citation; identify opportunities to structure content for LLM discoverability (schema, entities, brand signals, authority building); experiment with new formats (FAQs, conversational content, structured data, feeds) that improve AI surfacing; track and define success metrics for GEO (visibility, citations, assisted conversions).
* Content & Brand Discoverability: Collaborate with editorial and marketing teams to create search- and AI-optimised content; ensure brand messaging is consistent, authoritative, and easily interpretable by AI systems; identify gaps in content where the brand is underrepresented in search or AI responses.
* Analytics & Experimentation: Define KPIs across SEO and GEO, building dashboards to measure impact; run structured experiments to validate GEO hypotheses; use tools like GA4, Search Console, and emerging AI analytics platforms; translate insights into actionable recommendations.
* Cross-Functional Collaboration: Work closely with Digital, E-commerce, PR, and Tech teams; educate internal stakeholders on GEO and the future of search; act as the internal advocate for organic discovery innovation.
What will you need to succeed as our SEO/GEO Manager?
* Experience: 4–7+ years in SEO or organic growth roles; proven track record of driving traffic and revenue through SEO; experience working with e-commerce or retail brands preferred.
Technical & Strategic Skills
* Strong understanding of technical SEO, on-page optimisation, and content strategy; familiarity with structured data, indexing, and crawl optimisation; understanding (or strong curiosity) around LLMs, AI search, and how content is surfaced in generative engines; comfortable working with data and experimentation.
Mindset
* Curious, experimental, and proactive—excited by the future of search; “Builder” mentality: eager to create and scale a new channel from early-stage; commercially minded with a focus on measurable impact; strong communicator who can influence across teams.
Nice to Have
* Experience with AI content optimisation or prompt engineering; knowledge of entity SEO / semantic search; exposure to tools like Screaming Frog, Ahrefs, SEMrush, or similar; understanding of digital PR and authority-building strategies.
Why Join Us?
* Opportunity to define and own GEO as a new growth channel; work with an established fashion brand ready to innovate; blend of strategic thinking and hands-on execution; high visibility role with real commercial impact.
What Will We Offer You In Return
* Competitive salary
* 25 days holiday plus bank holidays with the option to purchase additional holiday through our salary sacrifice scheme
* Bonus day off each year after 6 months service
* A pension that you will automatically be enrolled in after 3 months
* Private healthcare
* Life assurance (subject to participating in the pension scheme)
* A flexible working approach
* Early pay day Friday finish
* A generous staff discount with up to 50% discount on our products
* Interest free season ticket loans
* Discounted gym membership at our on-campus gym
* Additional discounts such as Westfield discount, Taste card membership etc.
Equal Opportunity & Accessibility
Monsoon Accessorize is committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution. We are an equal opportunity employer and welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process. Please contact us at careers@monsoon.co.uk to discuss any specific requirements.
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