Sales Director, B2B Events/ London / Hybrid / £60,000-80,000 base, £150,000 Y1 OTE
A leading international B2B events and intelligence organisation is seeking an experienced Divisional Sponsorship Sales Director. This is a senior leadership role with responsibility for driving sponsorship revenue across a strategic portfolio of conferences, digital events, and integrated campaigns.
You will play a critical role in shaping commercial strategy, leading and developing a high-performing sales team, and building long-term partnerships with senior stakeholders across enterprise organisations, SMEs, government bodies, and solution providers.
Key Responsibilities
* Provide senior sales leadership across multiple sponsorship campaigns (live, digital, and hybrid formats)
* Lead, manage, and develop a team of up to 5 sponsorship sales professionals against ambitious growth targets
* Own and deliver divisional sponsorship revenue performance, consistently hitting and exceeding targets
* Build and maintain long-term strategic relationships with key clients and partners
* Drive the commercial development of established portfolios and emerging capability areas
* Design and implement divisional sponsorship revenue strategy aligned with wider business objectives
* Work closely with marketing, content, and operations teams to optimise product-market fit and commercial outcomes
* Deliver structured coaching, mentoring, and professional development to build future sales leadership capability
* Lead cross-team training initiatives to improve sales skills, knowledge, and processes
* Implement sales productivity and performance improvement initiatives
* Conduct regular forecasting, pipeline reviews, and performance reporting with senior leadership
* Contribute to product innovation and the development of new commercial opportunities
About You
* Proven senior B2B sales leader with experience managing high-value sponsorship, media, events, or solutions-based sales
* Strong track record of delivering and exceeding revenue targets in complex, consultative sales environments
* Experience selling into government, highly regulated, or enterprise B2B sectors is desirable
* Confident people leader with a passion for coaching, developing, and scaling sales teams
* Strategic thinker with strong commercial acumen and the ability to lead from the front
* Comfortable engaging at C-suite and senior decision-maker level
* Highly organised, data-driven, and commercially focused
What’s On Offer
* Competitive base salary of £60,000–£80,000, depending on experience
* Year 1 OTE £150,000+, with strong YoY growth potential
* Uncapped commission and override scheme
* Opportunity to lead a strategically important events and sponsorship portfolio
* Clear scope for progression within a growing international organisation
* Hybrid working model and a collaborative, high-performance culture
Sales Director, B2B Events/ London / Hybrid / £60,000-80,000 base, £150,000 Y1 OTE