Title: Digital Demand Generation Manager (Maternity Cover)
Department: Marketing
Location: Remote - UK or US
Reports to: VP, Product Marketing
Start Date: 15th April 2026
Period: 15 Months
Status: Contract
About Aria Systems
Aria Systems is a leading provider of cloud-native, AI-native billing and monetization software for enterprises with complex subscription and usage-based business models. Our platform enables some of the world’s most innovative companies across telecommunications, technology, media, and finance to launch new digital services, scale globally, and monetize at speed.
As organizations increasingly shift toward digital services and usage-based revenue models, Aria is helping power the next generation of intelligent monetization.
We are seeking a Digital Demand Generation Manager as Maternity Cover to drive demand for Aria’s products and solutions through digital marketing programs, campaigns, and platforms
The Role
The Digital Demand Generation Manager will be responsible for planning and executing Aria’s digital demand generation strategy across web, search, paid media, and account-based marketing channels.
Working closely with Product Marketing, Content Marketing, Community Influence, Marketing Operations, and external agencies, this role will optimize the digital buyer journey, generate high-quality intent-based leads, and contribute directly to sales pipeline growth.
This is a highly cross-functional role combining digital marketing strategy, analytics, and hands-on campaign execution.
Key Responsibilities
1. Own and optimize the Aria website as a core demand generation channel, improving engagement and conversion across the buyer journey.
2. Manage Aria’s SEO and GEO strategy, working with agencies and internal teams to develop search-optimized and AI-discoverable content.
3. Plan and execute digital advertising campaigns across search, social, and ABM platforms including Google, LinkedIn, and ZoomInfo.
4. Manage our Press Release processes and communications across internal and external stakeholders.
5. Develop and run Account-Based Marketing (ABM) programs targeting key accounts and buying groups.
6. Produce digital marketing copy for website, landing pages, email campaigns, and social media.
7. Identify content gaps across the buyer journey and collaborate with the content team to address them.
8. Track campaign performance and optimize based on data-driven insights and pipeline contribution.
9. Work with Marketing Operations to develop reporting and campaign performance dashboards.
Required Skills & Experience
10. 5+ years of experience in B2B demand generation or digital marketing, ideally in SaaS or enterprise software.
11. Experience managing multi-channel digital campaigns including paid media, SEO/GEO, and ABM.
12. Experience with Generative Engine Optimization (GEO) and AI-driven search discovery.
13. Strong analytical skills and experience interpreting marketing performance data.
14. Excellent written communication skills and attention to detail.
15. Ability to collaborate cross-functionally across marketing, product, and sales teams and leadership