Become a Website Manager
As Website Manager reporting into our Head of Brand Marketing, you bring Time Well Spent to life online. By shaping a content‑led, digital experience, you help families discover ideas that inspire them to read, learn, create and play—before they ever step into a store. Your work strengthens The Works’ brand story, highlights our ranges in an inspiring and accessible way, and guides customers to their local store where the magic happens.
You connect teams across Brand, Creative, Tech and Buying to make our website a true expression of who we are: warm, creative, joyful and helpful. Through thoughtful UX, inclusive design, clear storytelling and seamless content journeys, you help turn everyday browsing moments into sparks of imagination—supporting colleagues, inspiring customers and championing our purpose at every touchpoint.
Your Mission
* Define and deliver the website roadmap, aligned to business priorities.
* Collaborate with campaign and content teams to ensure website content supports the trading calendar and delivers against brand strategy.
* Manage digital product merchandising and range presentation, aligned to the company critical path.
* Support ongoing optimisation of website performance and customer engagement.
* Lead UX development and accessibility best practice, ensuring a high‑quality, inclusive experience.
* Own the SEO strategy for a content‑led website.
* Support re‑platforming initiatives.
Skills/Behaviours That Will Set You Apart
* 3-5 years’ experience of managing a content led or non‑transactional website.
* Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM) and Salesforce.
* Understanding of on‑page SEO, keyword optimisation, and technical SEO factors.
* Keep abreast of emerging online trends across content, UX and SEO, translating insight into meaningful improvements to the website experience.
* Working knowledge of HTML/CSS, with JavaScript knowledge preferred for troubleshooting.
* Experience leading web projects and managing external web agencies.
* Project Management Tools: Experience with tools like Monday.com, Miro.
* Is passionate about brand, inspiration and customer experience.
* Is highly organised, detail driven and confident working cross functional.
Being a great leader
A great leader with wonderful people skills creates an environment that is more than just co‑workers—it’s a team.
* Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose.
* Clear Communication: Ensure that your team understands the goals, expectations, and their roles.
* Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team.
* Provide Feedback: Offer constructive feedback regularly.
* Empower Your Team: Delegate tasks and trust your team to handle them.
* Conflict Resolution: Address conflicts promptly and fairly.
* Empathy: Understand and consider the feelings and perspectives of your team members.
Our PERKS really are ‘The Works’
* 25% Colleague Discount – Plus exclusive Double Discount days.
* MyWorks – Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more.
* Family Friendly Leave – Enjoy enhanced maternity, paternity and adoption pay.
* Holiday – 33 days including bank holidays.
* Holiday Purchase – Purchase an additional 5 days.
* Can-Do Academy – Grow your skills and career with instant access to further training and development.
* Stream – Claim early access to 50% of your wages as you earn them.
* Share Scheme – Unleash your inner Monopoly mogul and own a piece of The Works.
* 24/7 support for you and your family – Through partnership with the Retail Trust providing an Employee Assistance Programme.
* Healthcare Cash Plan – To support your everyday healthcare costs.
* And loads more – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under‑represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non‑binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we’ll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
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