UK & IR Marketing Manager
Your Responsibilities
1. Regional Marketing Strategy & Execution
* Develop and implement regional marketing strategies aligned with global company objectives.
* Adapt global campaigns to local market needs, ensuring cultural and regulatory relevance.
* Identify regional growth opportunities and create targeted marketing initiatives.
2. Brand Positioning & Awareness
* Drive brand visibility in the region through digital, offline, and event-based marketing activities.
* Ensure consistent application of the company's brand guidelines across all touchpoints.
* Build strong brand recognition with key partners, customers, and stakeholders.
3. Campaign Management & Lead Generation
* Plan and execute integrated marketing campaigns (digital, social media, events, webinars, PR) to generate leads and support sales pipeline growth.
* Monitor and analyze campaign performance, optimizing based on KPIs.
* Collaborate closely with sales teams to align marketing activities with business objectives.
4. Event & Partner Marketing
* Organize regional trade shows, exhibitions, roadshows, and partner events.
* Develop co-marketing programs with distributors, installers, and strategic partners.
* Act as the primary liaison for marketing collaborations with regional partners.
5. Market Intelligence & Reporting
* Conduct competitor analysis, market research, and customer insights to inform strategy.
* Provide regular reports on marketing performance, ROI, and market trends to HQ and regional leadership.
* Share regional best practices and contribute to global marketing knowledge.
Qualifications:
* Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
* 5+ years of marketing experience, preferably in renewable energy, technology, or B2B industries.
* Strong expertise in campaign management, digital marketing, and event organization.
* Demonstrated success in developing and executing regional marketing strategies.
* Excellent communication and presentation skills; ability to influence stakeholders.
* Proficiency in marketing tools (CRM, analytics, digital platforms, MS Office).
* Fluency in English is required; additional regional languages (e.g., German, French, Spanish, Chinese) are a strong plus.
* Willingness to travel within the region as required.
What We Offer
* A dynamic and international work environment in a fast-growing company.
* The opportunity to shape and lead marketing initiatives in a key region.
* Collaboration with a motivated global marketing and sales team.
* Competitive compensation and benefits package.