Marketing manager

Marketing Manager Location: Ross on Wye HSL Compliance is searching for a dynamic Marketing Manager to spearhead our brand from our Ross-on-Wye HQ. We are a top-tier UK compliance specialist, trusted to keep local authorities, housing associations, and major industrial sectors safe and fully compliant. This is a high-visibility role combining big-picture strategy with hands-on delivery. Reporting to the Senior Leadership Team and working alongside divisional Managing Directors, you will shape group-wide positioning, drive B2B customer acquisition, and directly fuel our commercial expansion. As our ultimate brand guardian, you will own internal and external communications, launch multi-channel campaigns, manage external agencies, and establish a market-leading thought leadership programme. Main Responsibilities: Devise and implement an integrated marketing and communications plan that strengthens brand positioning and supports group-wide commercial objectives. Build, own, and expand a structured thought leadership programme, creating highly engaging, technical content across digital, social media, and offline channels. Work closely with external agencies to continuously optimise campaigns, boost inbound lead generation, and drive high-margin B2B customer acquisition. Lead and support promotional events, corporate trade shows, and industry exhibitions, ensuring the seamless delivery of marketing materials and assets. Measure, evaluate, and report on marketing KPIs and campaign outcomes to continuously increase the efficiency and ROI of our marketing spend. Present ideas, strategies, and budgets to internal teams, while actively supporting the Senior Leadership Team by participating in monthly group Executive management meetings. What we are looking for: Extensive marketing experience across a variety of organisations, with a proven track record in a fast-paced B2B service environment. Demonstrated success in developing full-scale marketing plans from scratch, including brand management, budgeting, and thought leadership execution. Highly proficient with online marketing tools, social media strategies, and modern CRM platforms to drive and track campaign performance. Brilliant written and verbal communication skills, paired with a sharp creativity and the ability to produce compelling content. A natural multitasker with strong organisational, project management, and decision-making skills under tight timelines. Bachelor’s degree (or equivalent) in marketing, business, or a related field. A full UK driving license is essential for regular travel across our UK and Ireland business units. This role requires an enhanced DBS check and a minimum of two references covering at least three years of employment. Why Work for HSL? • Full training and clear career development pathways • 25 days annual leave bank holidays • Company pension scheme & sick pay scheme • Free eye test every 2 years • Access to Kinhub (wellbeing & financial support) • Discounts with hundreds of retailers via Reward Gateway About Us HSL Compliance is one of the UK’s leading compliance specialists, helping organisations keep people safe. We work with local authorities, housing associations and businesses across the UK, providing essential services including water safety, fire safety and wider compliance solutions. Our success is built on the dedication of our people, and we’re proud to offer a supportive workplace where employees can grow, develop and make a real impact. Ready to Apply? If you're looking for a varied role with real impact, and you enjoy working in a fast-moving environment, we’d love to hear from you. Apply online today with your latest CV.