Assistant Store Manager
Location: York City Centre
Hours: Full-time
About the Role
We are looking for a passionate and motivated Assistant Store Manager to join our York team. Specialising in lingerie and swimwear, we pride ourselves on delivering expert fittings, excellent customer service, and a curated range of products that help our customers feel confident and comfortable.
As Assistant Store Manager, you will support the Store Manager in the day-to-day running of the store, leading by example to deliver outstanding service, drive sales, and ensure smooth operations across stock, merchandising, and team support.
Key Responsibilities
* Support the Store Manager in overseeing daily store operations.
* Deliver exceptional customer service through personalised lingerie and swimwear fittings.
* Build strong relationships with customers, understanding their needs and helping them feel at ease.
* Drive sales performance and contribute to achieving store targets.
* Supervise, motivate, and develop the store team.
* Oversee stock control, deliveries, and inventory accuracy.
* Maintain visual merchandising standards to reflect brand values.
* Take an active role in the store’s social media, supporting day-to-day activity and confidently leading campaigns or content when required.
* Take part in wear tests to build product knowledge and support confident selling.
* Ensure compliance with company policies, procedures, and health & safety.
* Step up in the absence of the Store Manager to ensure seamless operations.
About You
* Previous retail management or supervisory experience (Assistant Manager or Team Leader level preferred).
* Experience in a customer-focused retail environment, ideally fashion, lingerie, or specialist fittings.
* Strong people skills with the ability to lead, motivate, and inspire a team.
* Naturally friendly and approachable, able to bond with customers and read their needs.
* Confident in driving sales and meeting performance targets.
* Organised and detail-oriented, with strong stock control skills.
* Flexible and adaptable to meet the needs of the store, including weekends and holidays.
What We Offer
* Competitive salary.
* Staff discount.
* Ongoing training in fittings and product knowledge.
* Wear tests to experience products first-hand.
* A supportive team environment where your contribution matters.