Overview
Job Summary
The Marketing Associate oversees the creation and production of marketing, advertising, and sales promotional and public relations materials. Supports highly visible projects, including national/international tradeshows, worldwide website and corporate branding initiatives, and internal communications. Primary contact for multiple external communications agencies and the media. Requires independent initiative.
Responsibilities
Key Accountabilities
1. Participates in a range of project management assignments to support the Manager
2. Develops and update timelines and status reports for all projects
3. Writes drafts of internal and external communications
4. Oversees the development, edits manuscripts and layouts for sales promotional materials within the specifications and timelines required for all business lines.
5. Develops strategies to optimize digital communications and platforms, including analytics
6. Supports national tradeshow and event programs
7. Works with outside agencies for communication material and services.
8. Assists in strategic development, production positioning and corporate messaging.
9. Prepares basic creative promotional material for selected programs.
10. Administers the processing of invoices and maintain budget updates
11. Manages specific projects, as needed
12. Performs other duties and responsibilities as assigned.
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Networking/Key Relationships
13. North America Marketing
14. Worldwide Marketing
15. Commercial Operations
16. North America Service & Support
17. North America Applications
18. Corporate Communications
19. Bedford Technology Center Admins
Qualifications
Minimum Knowledge & Experience for the position
Education: Bachelor's degree in marketing, business communications or a related discipline.
Experience: Minimum of 3 years of experience in business, communications and marketing,
20. Strong familiarity with digital marketing principles and best practices.
21. Experience using CRM, marketing automation, sales enablement tools, management/measurement tools to manage leads, track campaign performance, and personalize customer experiences
Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.
Skills & Capabilities
22. Strong Verbal and written communication skills
23. Strong organizational skills
24. Requires independent initiatives
25. Strong project management skills, including ability to multi-task, and manage multiple projects with competing levels of priority, leadership exposure and rigorous deadlines
26. Results driven, with a proactive approach to problem solving and innovation.
27. Knowledge of field staff sales operations and an understanding of the healthcare and medical device landscape is highly desirable
28. Strong writing and communication skills.
29. Analytical skills for data analysis and reporting.
30. Ability to work independently and as part of a team.
The annual base salary range for this role is currently $75k to $k. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.
This role is eligible for medical, dental, and vision insurance, k plan retirement benefits with an employer match, as well as paid vacation and sick leave. Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus.
Travel Requirements:
Up to 10% travel required.
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact for assistance.
We operate directly in over 30 countries, and in more than territories through distributors. Annual revenue is approximately $2 billion and more than 7, employees around the world comprise our Werfen