About International Beverage
International Beverage is a dynamic global drinks company, established in 2006 as the international arm of ThaiBev. We specialise in building distinctive, premium brands for global growth - led by our award‑winning Scotch whiskies and complemented by some of the world’s fastest‑growing beers, spirits and liqueurs.
Our portfolio includes Old Pulteney, Balblair and Speyburn single malt Scotch whiskies, Hankey Bannister blended Scotch whisky, Caorunn Gin, Phraya Rum, Larsen Cognac, The Reid Vodka and Cardrona Whisky.
Across blending, distilling, sales, marketing and our business support teams, our people bring expertise, passion and a commitment to living our values: Collaboration, Caring for Stakeholders and Creating Value.
We are proud to be recognised as a Great Place to Work - where people can grow, innovate, and thrive.
About The Role
To lead the planning and execution of corporate and consumer communications strategy for International Beverage, supporting all key brand moments, product launches, events and partnerships across the company’s premium spirits portfolio.
Main Responsibilities
* In consultation with Brand Managers, lead the brief and manage the creation of PR toolkits and media activation materials for all Scottish brands, whilst also offering ad hoc tactical support for Larsen, Cardrona and Thai brands.
* Ensure all brand focuses are effectively and efficiently communicated to internal communications, channel marketing team and other key stakeholders to exploit potential media opportunities and ensure our position on reputational issues is consistent.
* Provide strategic input into the development of the media outreach strategy and manage all associated activity with agency partners such as press drops, press trips and media events.
* Partner with global community of PR managers to co-ordinate execution of plans and wider PR efforts, considering global and local priorities.
* Maintain close relationships with key journalists across the most important consumer, business, and industry titles to identify pitching opportunities, secure coverage and make International Beverage Ltd the ‘go to’ commentators.
* Develop group content calendars to keep both brand and corporate campaigns visible on group platforms such as website and LinkedIn across their lifecycle.
* Own the delivery of the annual corporate communication strategy including direct day-to-day management of the PR agency, delivery of the corporate content strategy and responsibility for content on web and social platforms.
* Support the execution of influencer marketing strategy for all tiers of influence (micro, mid-tier, and top-level influencer engagement).
* Campaign management tasks such as maintaining a database of influencers, populating a gifting log, and ensuring regulatory process is followed.
* Monitor the media and manage compliance with governance.
* Support the development of the PR and influencer toolkit and guidelines to drive tonal consistency in advocacy activities across international markets.
* Lead the content strategy and content creation of brand e-shots to consumer databases.
* Manage and own your professional development in order to achieve your work objectives and your career and personal goals.
About You
* Proven experience in a traditional PR, digital PR and/or Content Marketing within an agency environment.
* Proven experience supporting on the running of PR programmes with activities including media relations, content creation, press events/trips, ideas generation, and project management.
* Self-motivation and commitment to providing impactful communication consumer brands.
* Preferred: qualified to degree level.
Package
* 35 days holiday
* Attractive pension
* Health cash plan
* Life assurance
* Product allowance and staff discount
* Flexible working
* Early finish on Friday
Why International Beverage
At International Beverage, we take pride in fostering a workplace culture that goes beyond the ordinary. Our commitment to employee well-being is reflected through our Employee Assistance Program (EAP), providing comprehensive support for personal and professional challenges. Enjoy the convenience of free parking and take advantage of our cycle-to-work scheme, encouraging a healthy and sustainable commute. We prioritise your health with a range of well-being initiatives and ensure our employees are valued through offering the Real Living Wage. At the heart of our corporate social responsibility, engage in meaningful charity and volunteering activities, contributing to the communities we serve. Become a brand ambassador through our exciting program, offering opportunities to travel and participate in exclusive events. Join us at International Beverage, where every day is an opportunity to make a difference, and our brand events exemplify why it's truly great to work with us.
We prioritise diversity, inclusion, and respect. We are committed to cultivating a workplace where differences are celebrated, and each individual feels heard and appreciated. We believe in keeping it simple: diversity is our strength, inclusion is our culture and, respect is our foundation.