Company
VML, part of WPP, is a leading creative agency that focuses on brand experience, customer experience, and commerce.
Responsibilities
* Use measurement tools, attribution models, and media mix modelling to produce actionable campaign reports and optimisation recommendations with media strategists and analytics teams.
* Collaborate with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources for holistic measurement.
* Support the development of client briefs into cross‑channel digital media plans by identifying data signals across the customer journeys to inform audience targeting and media flighting.
* Utilise data to add context and deeper insights to reporting and to ensure analysis is connected back to the overarching measurement framework, targets and benchmarks.
* Build strong relationships with client stakeholders and internal teams to promote, develop, and manage data and analysis deliverables.
* Act as a trusted advisor to clients on all data‑related matters, enabling data‑driven decision‑making.
* Present to clients and attend client meetings regularly.
* Manage a Senior Data Planner to develop their craft in the same areas.
Qualifications
* 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
* Strong understanding of media measurement, data principles and the digital marketing landscape.
* Proven ability to manage projects and work effectively within cross‑functional teams.
* Excellent communication, organisational, proposal writing and presentation skills.
* Ability to explain complex technical data concepts in a clear and concise manner to non‑technical audiences.
* Strategic thinking and analytical skills, with a high level of numeracy.
* Proficiency in Excel and other data analysis tools.
* Familiarity with Ad tech (DSP/DMP), data clean rooms and privacy‑safe solutions.
* Knowledge of attribution, experimentation and MMM measurement techniques.
* Experience with website analytics and personalisation/testing tools such as Google Analytics and Amplitude.
* Experience with data visualisation tools such as Tableau and Power BI is beneficial.
* A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
* A passion for data and its potential to drive business impact.
Equal Opportunity Statement
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.
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