Job titleInternational Conversion Assistant Job referenceBEDS2872 Date posted25/09/2025 Application closing date17/10/2025 LocationLuton SalaryGrade 5: £27,319 - £31,236 ContractPermanent Contractual hours37 BasisFull time Job category/typeProfessional services Attachments Blank Job information
The International Conversion Assistant, reporting to the International Marketing Officer, will play a key role in enhancing the International applicant journey. The successful candidate must demonstrate a proactive, customer-focused approach, with a sound understanding of international recruitment, marketing, and, most importantly, student conversion.
This position primarily focuses on conversion activities while also assisting in the recruitment of fee-paying students based overseas. Candidates should hold a degree or equivalent qualification and possess relevant experience in managing conversion projects and collaborating effectively with external stakeholders. The role is largely desk-based and involves a variety of responsibilities, including:
1. Sending targeted communications to stakeholders using a CRM system.
2. Engaging directly with prospective students through email, telephone, and video calls.
3. Assisting with content creation for marketing initiatives and CRM communications.
4. Reporting on the performance and effectiveness of campaigns.
The role also includes supporting the International recruitment team in organising online events and managing enquiries generated through recruitment activities.
Strong organisational, communication, administrative, and customer service skills are essential, along with an understanding of the needs of a diverse, multicultural international student population. Key attributes for success in this role include proactivity, flexibility, enthusiasm, resilience, and the ability to work collaboratively as part of a team. The post holder will contribute to the University’s mission of enhancing the applicant experience to attract quality applicants that become student students with the potential and ambition to succeed.
For an informal discussion about the post, please contact Claudia Mayr via email at C