The Depot Activation Manager is responsible for leading, motivating, and developing a team of four Depot Activation Representatives operating across multiple Cash & Carry sites, nationally. The role ensures supplier contractual compliance, strong product visibility, and effective in‑depot sales execution while driving team performance, consistency, and high operational standards. This is a field‑based role and includes a car allowance.
Key Responsibilities
* Lead, manage, and support a team of four Depot Activation Representatives across a multi‑site territory
* Set clear objectives and KPIs aligned to sales, compliance, and merchandising standards
* Coach, train, and develop team members to maximise performance and product knowledge
* Conduct regular field visits, meetings, and one to one performance reviews
* Motivate the team to deliver consistent execution and strong customer engagement
* Ensure all Cash & Carry depots meet supplier contractual display agreements
* Oversee the quality, placement and maintenance of all display materials
* Ensure product ranges are positioned to maximise visibility and customer opportunity
* Maintain high standards of presentation, compliance and brand representation across all sites
* Drive focused product and range sales through effective in‑depot activity
* Support the team in building strong relationships with depot staff and customers
* Identify opportunities to increase sales, distribution and promotional impact
* Lead by example through hands‑on support when required
Stock & Reporting
* Monitor stock levels across depots and address availability issues
* Analyse performance data and team feedback to identify trends and opportunities
* Provide accurate reporting on compliance, sales activity and depot performance
* Act as the key point of contact between the field team and internal stakeholders
Skills & Experience
* Proven experience in field sales, merchandising or depot/cash & carry environments
* Strong leadership, coaching and organisational skills
* Commercially aware with a focus on driving results and standards
* Confident communicator with the ability to build relationships at all levels
* Able to work independently in a field‑based role
* Full UK driving licence required
Additional Information
* Field‑based role covering multiple sites
* Responsible for managing a team
* Car allowance provided
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