ABOUT THE ROLE: If you want to be part of the stories everyone’s talking about — this is the place. ASUS sits at the cutting edge of global technology, collaborating with the world’s most influential tech companies to bring next-generation innovation to life. From revolutionising gaming with the newly announced ROG Xbox Ally to spearheading AI technology that’s reimaging daily computing, our launches regularly make headlines across the world — from national media and top tech outlets to the most influential creators on YouTube and beyond. As PR Specialist, you’ll play a key role in how the UK discovers and talks about ASUS, Republic of Gamers (ROG) and ProArt — from major product announcements to the creative partnerships and stories that shape the conversation. KEY RESPONSIBILITIES: Communications Launch Planning · Lead the UK PR strategy and quarterly planning across ASUS, ROG, and ProArt in collaboration with marketing and product teams. · Act as the UK’s go-to contact for PR, maintaining alignment with HQ and regional PR, KOL, and go-to-market teams. · Keep a clear view of global release schedules, embargos, and announcements; aligning all with internal and external stakeholders. · Manage the full PR launch process for new products, from announcement planning to post-launch reporting. · Handle NDA agreements and early media briefings under embargo, from one-to-one media sessions to coordinating larger UK briefing events. · Localise global press releases and assets, turning them into compelling UK stories that resonate with specific audiences and media segments. · Develop smart pitch strategies to secure strong coverage across technology, gaming, lifestyle, and national media. · Support at major global launch event platforms, such as CES and Computex, representing ASUS to UK media and coordinating coverage opportunities. Media & Creator Relations · Build and maintain trusted relationships with media and creators, from journalists and reviewers to leading tech YouTubers and influencers. · Manage media enquiries, interview opportunities, and spokesperson briefings to ensure every interaction represents ASUS at its best. · Develop and deliver impactful influencer and KOL campaigns that bring products to life, from selecting creators with the right audiences to co-creating authentic content that drives awareness and engagement. · Oversee the product review program: forecasting demand, ordering units, preparing devices for review, and tracking media sentiment. · Liaise with marketing to license awards or endorsements for retail and campaign use. · Represent ASUS at UK media and awards events to maintain visibility and strengthen relationships. Agency & Budget Management · Manage the relationship with the UK PR agency, providing clear direction, feedback, and oversight as their primary contact. · Oversee agency retainer budgets and project funding, ensuring responsible use of resources and measurable outcomes. · Collaborate with HQ and UK marketing leads on budgets for launches, events, and creator activations. Reporting & Insights · Define and track PR KPIs in consultation with the Marketing Director and agency partners. · Monitor coverage, share of voice, sentiment, and competitor activity, turning data into meaningful insight. · Share highlights, learnings, and market trends across the UK team to inform marketing, sales, and product strategy. Crisis & Reputation Management · Identify and flag potential issues that could affect brand reputation. · Work with HQ and the PR agency to prepare and implement response strategies when needed. THE PERSONAL WE’RE LOOKING FOR : · Minimum 3 years’ experience in PR, communications, or media relations, ideally within consumer technology or lifestyle products. · Genuine passion for technology and innovation, with the confidence to engage in informed conversations about new products and trends. · Friendly, confident, and personable, who can build relationships and represent ASUS professionally. · Experience managing agencies, budgets, and campaign delivery to high standards, with the capabilities to be hands-on. · Excellent written and verbal communication skills with strong attention to detail. · Highly organised and adaptable, with the ability to navigate evolving plans and priorities in a dynamic environment.