The Opportunity
Adobe is in search of an EMEA SEO Manager to oversee organic search efforts for Adobe Acrobat content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Acrobat remains the go-to solution for photo and imaging workflows. This role blends SEO strategy, content optimisation, content creation, and analytics to enhance search visibility and drive meaningful engagement.
As part of our team, you’ll play a key role in shaping SEO-led content strategies that align with customer intent, search, and industry trends, and Adobe’s broader marketing goals. You will collaborate with marketing and product teams and ensure the strategies align with the team and business big bets.
What you will do
* Develop and implement a content-focused SEO strategy for Adobe Acrobat to enhance visibility and drive organic traffic growth.
* Conduct deep keyword research and search intent analysis, using tools like SEMRush, Adobe Analytics and Google Search Console, to inform content decisions.
* Identify and execute LLM/GEO optimizations, ensuring Acrobat content adapts to new search landscapes.
* Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
* Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
* Develop data-led hypotheses to refine content structure, search intent alignment, and optimise for long-term visibility.
* Analysing SEO performance, identifying key trends, reporting on impact, and spotting opportunities to grow content efforts.
* Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.
What you will need
* 5+ years of SEO experience, with a strong focus on content strategy SEO.
* Expertise in SEO tools like SEMRush, Google Search Console, and content optimisation platforms.
* Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.
* Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.
* Speaking German and other EU language a plus
* Ability to analyse keyword trends, forecast performance, and report on core SEO metrics.
* Strong interpersonal and communication skills—comfortable presenting SEO insights and recommendations across teams.
* Having previous content writing and editorial experience is a plus.
Adobe is an equal opportunity employer. We hire dedicated individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.
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