In a nutshell You’ll be the person who transforms our products into compelling market offerings, enabling our Sales team to win more deals and our Customer Experience team to drive cross-sell revenue growth. You’ll bridge the gap between what our products do and why customers should buy them, creating the messaging, positioning and sales enablement materials that drive Ciphr’s commercial success. This is a hands-on role – you’ll be the one writing the battle cards, delivering the training and building the asset library, drawing on your experience to know what good looks like and deliver it yourself.
Location This is a hybrid role and will require you to be on site at our Reading office between 5 and 7 times a month.
What you’ll be doing You’ll be the commercial voice of Product, translating technical capabilities into customer value, competitive advantages and revenue opportunities. Your work will directly impact our ability to win new business, expand existing accounts and defend against competitive threats.
Transform our sales organisation’s ability to articulate product value and close deals: Develop comprehensive sales collateral library including battlecards, value propositions, demo scripts and objection handling that enable Sales to effectively sell the full Ciphr portfolio.
Create and deliver structured training programmes for the Sales team on product positioning, competitive differentiation and value articulation across our suite of products.
Build a systematic approach to cross-sell enablement.
Develop materials and tools (presentations, case studies, ROI calculators, product sheets) that Sales can confidently use to demonstrate product value.
Partner with Sales leadership to understand pipeline challenges and create enablement that directly addresses objections and competitive threats.
Translate technical capabilities into tangible benefits for our customers are crucial
You’ll assess our product-led marketing and usage data, helping the commercial teams understand and link usage with buying intent.
With product management, own our competitive strategy and ensure Ciphr is positioned to win Conduct thorough competitive analysis, maintaining up-to-date intelligence on key competitors’ products, positioning, pricing and market movements.
Create detailed competitive battle cards that arm Sales with winning messages, key differentiators and effective counter-positioning.
Develop compelling product positioning that addresses market perception of competitive weakness and highlights our strengths in AI adoption, UX/UI and customer value.
Intimately understand the buying process, how our buyers buy and create compelling collateral for each stage of the buying process that differentiates us from the competition
Monitor competitive wins/losses, conducting win-loss analysis to inform product and GTM strategy.
Translate competitive intelligence into actionable insights for Product, Sales and Executive leadership.
Product Launches & Release Messaging Bring new products and features to market with maximum impact:
Own go-to-market planning for product launches, working with Technology and coordinating across Product, Marketing, Sales and Customer Experience teams.
Develop release messaging that translates product capabilities into customer benefits and commercial opportunities.
Create launch materials including product briefs, feature announcements, customer communications and sales enablement updates.
Work with Marketing to amplify launches through appropriate channels (email, webinars, events, content) to drive awareness and adoption.
Measure and report on launch effectiveness, iterating on GTM approach based on results.
What good looks like Increased cross-sell revenues and module attach rates through systematic enablement and effective collateral.
Sales win rates improve measurably, with Sales reporting increased confidence in product positioning and value articulation.
A comprehensive, well-organised sales enablement library that Sales actively uses and praises for its quality and accessibility.
Competitive battle cards are regarded as essential tools by Sales, with clear evidence of improved competitive win rates.
Product launches generate measurable pipeline impact and customer engagement, not just internal activity.
Average deal size increases as Sales become more effective at selling the full portfolio rather than just core products.
Executive leadership has confidence in our competitive positioning and GTM execution through regular, data-backed reporting.
What you’ll need to succeed 4+ years experience in B2B software product marketing, positioning you as a Senior Product Marketing Manager or someone ready to step into that level. You need to be experienced enough to know what good looks like, but equally comfortable rolling up your sleeves and getting stuck into the workload – you’ll be creating the battle cards yourself, not just directing others to do so.
Demonstrated success in sales enablement with direct, hands-on experience working with sales teams – not just creating materials, but delivering training, riding along on calls and actively enabling revenue growth. You’ve done the work, not just managed it.
Experience in HCM, HR technology or closely adjacent B2B SaaS markets (e.g. payroll, benefits, workforce management). Alternatively, demonstrable success across multiple industries showing ability to rapidly learn new markets and deliver results.
Proven track record of creating sales collateral and enablement programmes that measurably improve win rates, with evidence of revenue impact from your work.
Experience conducting competitive analysis and creating battle cards that sales teams actually use to win competitive deals.
Excellent communication skills with ability to translate technical product features into compelling customer benefits and value propositions that sales can articulate confidently.
How you’ll contribute to our team You’ll be the bridge between Product and Go-To-Market teams, ensuring product capabilities are effectively translated into revenue opportunities.
Work closely with the Sales leadership team to understand their challenges and create enablement that directly addresses their needs.
Partner with Product Managers to ensure market insights and competitive intelligence inform product strategy and roadmap decisions.
Collaborate with Marketing to amplify product messages through campaigns, content and events that drive pipeline and awareness.
Work with Customer Experience to enable cross-sell and upsell activity, creating materials that help existing customers discover additional value.
Report regularly to the CPO and Executive team on competitive positioning, GTM effectiveness and programme impact using data and evidence.
Listen to Support and Professional Services to understand customer challenges and incorporate those insights into positioning and messaging.
This is a hybrid role, where there’s an expectation to be in the office ~5 – 7 days a month, predominantly collaborating with other teams, particularly collaborating on launches or when delivering Sales training.
What we offer you Ciphr has a benefits package which has you and your family in mind.
As well as offering you the opportunity to work with a great team, be part of a growing company and have the chance to learn and enhance your knowledge and qualifications, we offer:
30 days annual leave plus bank holidays
Family National Trust Membership
Birthday day off
Family forming support - e.g., time off for family forming appointments or to support your partner
Enhanced maternity and paternity leave
Work from Anywhere for 4 weeks per year
Volunteering days for 2 days per year
Cycle to work scheme
Pension
Health cash plan
Life assurance
Technology/home improvements Loans
Perks at Work – access to exclusive discounts, cinema tickets, etc.
Regular training
£1,500 employee referral scheme
Medical Cover and Dental cover (after 6 months’ service)
Income Protection insurance (after 12 months’ service)
About Ciphr Ciphr is a leading UK-based provider of integrated HR, payroll, learning and recruitment solutions.
Ciphr’s integrated HCM platform helps organisations manage their end-to-end employee lifecycle so they can deliver an amazing employee experience. With Ciphr, organisations can be confident they can access all their people data in one place, thanks to secure, time-saving integrations between our own solutions and API connections to specialist, third-party tools.
We are all about people at Ciphr. Our values are trust, service excellence, authenticity, and accountability. We want you to bring your authentic self to work giving you the space to be yourself whether that is creative, outgoing, quiet, courageous, observant or any other attributes you may have. Ciphr welcomes all kinds of people to the team and would love you to come and join us!
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