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Area sales manager - welding equipment and consumable

West Bromwich
ToTaCo - B2B Sales Recruitment
Area sales manager
Posted: 10 November
Offer description

About the Client

Our Client is a national stockist and distributor of welding equipment and consumables, supplying top-tier manufacturers and offering services such as machine repairs, calibration, and hire. With over 40 years in the industry and a loyal, long-standing workforce, they operate from multiple branches across the region and pride themselves on reliable service, technical expertise, and customer-first values.


Roles/Responsibilities

* Manage and grow a portfolio of existing customer accounts.
* Identify and win new business within the metal fabrication and manufacturing sectors.
* Promote a wide range of welding equipment, consumables, PPE, and services.
* Collaborate with internal teams to ensure timely and efficient customer support.
* Meet and exceed sales targets with a focus on territory growth.
* Maintain accurate sales forecasts, records, and reporting.


Qualifications

* Proven B2B sales experience, ideally in welding, MRO, tooling, or related technical sectors.
* Demonstrated success in both new business development and account management.
* Strong technical aptitude and understanding of client needs.
* Excellent interpersonal, negotiation, and communication skills.
* Highly self-motivated and able to work independently or as part of a team.


Benefits

* £40,000 – £45,000 base salary + Bonus (£5k–£6k OTE)
* Company car
* Pension scheme
* Long-term progression in a secure, stable business
* Full training and handover from the retiring Area Sales Manager


Interested in taking over a high-performing territory with strong support? Reach out today to learn more.

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