Edge Staffing has an exciting opportunity for a a dynamic and results-driven Marketing Executive to join our clients’ expanding business working in Newton Aycliffe.
The ideal candidate will possess a blend of creativity and analytical skills, with a strong background in B2B marketing. This role involves managing various marketing projects, developing effective strategies, and executing campaigns that drive brand awareness and engagement.
Key Responsibilities:-
* Develop and implement comprehensive marketing strategies to promote products and services.
* Manage SEO initiatives to improve organic search visibility and website traffic.
* Oversee project management for marketing campaigns, ensuring timely delivery and alignment with business goals.
* Create engaging content for various platforms, including social media, email marketing, and websites using copywriting skills.
* Utilise tools such as Google Ads and Google Analytics to analyse campaign performance and make data-driven decisions.
* Design visually appealing graphics using Adobe Photoshop for promotional materials.
* Maintain the company website on WordPress, ensuring content is up-to-date and optimised for search engines.
* Manage social media accounts, fostering engagement and growing the online community.
* Prepare reports using Microsoft Excel and company software to present insights on marketing performance to stakeholders.
* Collaborate with sales teams to align marketing efforts with business development strategies.
Key Skills & Qualities
* Proven experience in a marketing role, preferably within a B2B environment.
* Strong management skills with the ability to lead projects effectively.
* Proficiency in SEO, Google Ads, Google Analytics, and email marketing platforms.
* Excellent communication skills in English, both written and verbal.
* Familiarity with Adobe Photoshop and WordPress is essential.
* Strong analytical skills to assess campaign performance and market trends.
* Proficient in Microsoft Office Suite (Excel, PowerPoint) for reporting and presentations.
* Exceptional time management and organisational skills to handle multiple projects simultaneously.
* A proactive approach to problem-solving with strong leadership capabilities. Join us as we strive to elevate our brand presence in the market