General Sales Manager – Franchised Main Dealership Location: Barnstaple, Devon
Salary: Up to £45,000 basic + excellent OTE £60,000 + company car + benefits
Are you an experienced automotive sales leader ready to take your career to the next level? We’re looking for a driven, results-oriented General Sales Manager to lead the sales operation at our well-established Franchised Main Dealership in Barnstaple.
This is a fantastic opportunity to join a respected dealership group with a strong customer base, excellent brand partnerships, and a track record of success.
As General Sales Manager, you’ll be responsible for the overall performance and profitability of the sales department. You’ll lead, coach, and inspire a team of Sales Executives to deliver outstanding results in both new and used car sales, finance, and add-on products — all while ensuring the highest levels of customer satisfaction.
Key Responsibilities
1. Lead, motivate, and develop the sales team to achieve and exceed targets
2. Drive a high-performance culture across new and used vehicle sales
3. Monitor KPIs, sales performance, and customer feedback
4. Work closely with the Aftersales and Marketing departments to maximise profitability
5. Ensure compliance with FCA guidelines and all relevant dealership standards
6. Maintain strong relationships with manufacturer partners and internal stakeholders
Your experience:
7. Proven track record as a Sales Manager or General Sales Manager in a franchised dealership environment
8. Strong leadership, coaching, and people management skills
9. A passion for delivering exceptional customer experiences
10. Solid understanding of finance products and FCA compliance
11. Commercially astute with a results-driven mindset
12. Full UK driving licence
What's on offer
13. A competitive salary package with excellent OTE potential
14. Company car or car allowance
15. Industry-leading training and career development opportunities
16. Supportive and dynamic working environment
17. Employee benefits including pension scheme, and more
25 Days Holiday + Bank holidays rising with length of service
Share Incentive Scheme
Ready to take the wheel?
If you’re an ambitious, experienced Sales Manager looking for your next challenge in a high-performing dealership, we’d love to hear from you.
Contact Information: Get in touch with Sam Enderby at Perfect Placement for more details and to apply.
At Perfect Placement, we specialise in Automotive Jobs across the UK, ranging from Sales Executive roles to Senior Management positions. If this role isn't exactly what you’re looking for, feel free to reach out to explore our vast range of opportunities!