Overview
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
Responsibilities
* Reflecting a credible and professional Brand image to all internal and external consumers at all times
* Maximising sales through selling, providing excellent service and retail standards
* Contributing to efficiencies through adhering to store/Brand/Company procedures and guidelines
* Understand daily/weekly targets
* Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels
* Keep up to date with competitor activities and missed opportunities
* Effectively use social media, leveraging opportunities to drive the business, protect and enhance the Brand image
* Deliver the Brand Strategy, ensuring the delivery of an effective local plan
* Plan and implement local marketing and events initiatives, aligned to Retailer activity
* Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
* Be an Ambassador for the Brand — lead the way to ensure Brand values are represented and bought to life
* Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate
* Use digital tools to ensure knowledge is kept up to date
* Deliver a consumer recruitment and retention strategy to grow a loyal consumer base
* Develop up-to-date knowledge of product to deliver an industry-leading experience and ensure the product meets the consumer’s needs
* Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
* Review retail standards daily to ensure they are maintained to the required standard
* Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes
* Ensure all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk
* Ensure all information requests are fulfilled accurately, within deadlines
* Minimise stock loss by implementing and following Company Security Policies and Procedures
* Create and maintain a safe working environment for consumers, ensuring that Company and Retailer Policies and Procedures are adhered to
* Maintain health & safety responsibilities and achieve a minimum overall grading of "Acceptable" during audits
Qualifications
* Experience in a fast-paced retail and/or consumer-facing environment
* Ability to drive self-development
* Commercial understanding and awareness of industry
* Effective communication, organisation and prioritisation skills
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Sales and Business Development
Industries
* Personal Care Product Manufacturing
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