As a Marketing Executive in the Legacy and In Memory Giving Marketing Team, you'll specialise in planning and delivering campaigns, developing supporter engagement, and creating specific journeys to foster emotional connections and encourage future legacy giving. This team supports the RNLI by raising funds through gifts left in Wills and in memory donations. With 6 out of 10 lifeboat launches funded by legacies, this will be a key focus for the charity going forward.
Responsibilities include:
1. Supporting Marketing Managers to deliver campaigns, projects, and fundraising activities.
2. Planning campaigns, briefing, and managing administration across various channels, from print to digital.
3. Assisting in campaign delivery and coordinating with in-house creative and digital teams.
4. Building and maintaining relationships with stakeholders, volunteers, and agencies.
5. Analyzing data to inform and develop marketing strategies.
6. Managing purchase orders and invoices efficiently.
We seek an experienced and proactive Marketing Executive capable of supporting impactful, successful campaigns and fundraising activities in legacy giving.
To qualify, you should have:
1. Experience in planning and managing fundraising or marketing campaigns.
2. Strong ability to build collaborative relationships internally and externally.
3. Confidence in interpreting campaign performance data and communicating insights.
4. Proven ability to handle multiple projects under tight deadlines.
5. Excellent spoken and written communication skills.
6. Understanding of legacy fundraising is desirable.
If you possess a proactive 'can-do' attitude, high attention to detail, and excellent organizational skills, and are eager to support our mission to reduce drowning and save lives at sea, this could be the role for you.
Our purpose is simple: to save lives at sea. 24/7, RNLI lifesavers are ready to launch to the rescue.
Salary: £29,079 - £34,210 (dependent on experience)
Benefits include:
* Flexible working
* 26 days' annual leave plus Bank Holidays
* Outstanding pension scheme (contributions up to 16%)
* Life assurance
* Health and dental cash plan
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