Senior Digital Implementation Analyst (App & Web)
Data is at the heart of our strategy to engage and delight our customers, and we are determined to harness its power to go as far as we can to deliver a euphoric, personalised experience that they'll love. Our Data Analytics team works closely with Data Engineers, Data Scientists, Software Engineers, and Product teams to deliver robust insights and reporting across the company.
Key Responsibilities
* Own and maintain digital tracking implementation across app and web, primarily in Snowplow and GTM
* Partner closely with Product and Engineering teams to ensure new features, customer journeys, and experiments are measured clearly and consistently
* Maintain and quality‑assure GTM configurations, including relevant third‑party tags
* Gather measurement and reporting requirements from stakeholders and translate them into clear tracking, QA, and reporting‑ready implementation requirements
* Work with analysts, engineers, and data partners to ensure events are tracked, validated, and modelled appropriately for reporting and analysis
* Support teams in understanding and using web and app reports effectively
* Build strong stakeholder relationships through requirements gathering, implementation guidance, knowledge sharing, and measurement support
* Maintain clear tracking documentation, event definitions, and implementation knowledge to support scalable reporting and consistent ways of working
* Use modern tools, including AI‑assisted workflows where appropriate, to improve efficiency, documentation quality, QA, and problem‑solving
Qualifications
* Advanced experience in digital tracking implementation across app and web, including Google Tag Manager, data layer design, event QA, and ideally hands‑on Snowplow experience
* Experience with server‑side tagging, or a strong understanding of server‑side implementation approaches, is desirable
* Experience working with BI and reporting platforms such as Looker, including translating measurement needs into clear and usable reporting outputs
* Be comfortable working with event‑level data in BigQuery and partnering with Data Engineers to shape reporting‑ready data models
* Be flexible, collaborative, and comfortable working in small teams on fast‑moving and time‑bound priorities
* SQL experience is highly desirable, especially for validation, investigation, and working with event‑level data
* Be curious, proactive, and motivated to keep learning in a fast‑changing measurement and analytics environment
* Enjoy sharing ideas, collaborating with peers, and helping others understand data and measurement clearly
* Be able to work independently, use initiative, and solve complex implementation or measurement problems with limited direction
* Be able to prioritise effectively and stay organised in a fast‑paced environment with competing stakeholder needs
Benefits
* Be a part of a values‑driven, high‑growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
* We’re a hybrid model with flexibility, allowing you to work how best suits you
* 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
* Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
* Financial security and planning with our pension and life assurance for all
* Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
* Bring your furry friend to work with you on our allocated dog‑friendly days and spaces, and enjoy generous product discount and gifting
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so we better serve our communities, customers, employees – and the candidates that take part in our recruitment process.
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