Overview
Senior Sales Consultant role at Berkeley Group Plc. Location: Wembley, London. The St George division of Berkeley Group is committed to creating exciting, enduring places where people love to live, work and relax, with thoughtfully designed homes and communities.
Role Description
As a Senior Sales Consultant you will work alongside the Sales Manager/Sales Team Leader on a day-to-day basis, supporting, coaching and driving the team to deliver sales at the best values. The day-to-day management, reporting and creative input will be key to a successful sales strategy. A Senior Sales Consultant would be expected to have full understanding and specific focus on the higher value market and feel comfortable conversing with UHNWIs across various subjects from UK and international backgrounds.
Responsibilities
* Welcome and engage prospective purchasers with professionalism and warmth, providing a first-class brand experience.
* Qualify leads, understand individual buyer needs, and conduct tailored property presentations.
* Manage the full sales lifecycle from initial enquiry through to reservation, legal exchange, and completion.
* Maintain accurate CRM records, ensuring visibility across all client interactions and sales stages.
* Prepare reservation documentation and coordinate progression through to contract exchange.
* Proactively liaise with solicitors, financial advisors, and stakeholders to resolve issues and maintain momentum.
* Support daily and weekly reporting to Sales Managers, ensuring pipeline accuracy and sales performance insights.
* Adhere to all relevant compliance, regulatory and best practice standards.
* Foster strong cross-functional relationships with Customer Service, Legal, Construction, and Marketing teams to support a seamless purchaser journey.
* Support international sales teams with tailored materials and product knowledge.
* Contribute to marketing initiatives, events, and campaign feedback.
* Maintain a strong understanding of the development, local amenities, infrastructure updates and competitor landscape.
* Oversee the presentation of the Marketing Suite, Show Apartments, and sales materials to ensure consistent brand standards and readiness.
* Assist Sales Management in daily team structure, training, and performance motivation; mentor junior team members and contribute to a high-performing culture.
* Actively build and nurture relationships with agents and referral partners to generate new leads.
* Draft valuation support materials to aid successful completions.
* Support the wider business objectives and adapt to changing priorities.
Qualifications & Experience
* Experience in prime London residential sales.
* Strong market insight with analytical understanding of high-value competitor activity.
* Experienced in managing projects and presenting to senior stakeholders.
* Professional, client-centric approach with sound commercial judgment.
* Proficiency in Microsoft Office (Word, Outlook, Excel, PowerPoint) with a strong eye for presentation and detail.
* Confident communicator, comfortable presenting both in-person and on camera.
* Sound understanding of residential sales legal frameworks; ability to qualify buyers and manage objections to secure sales.
Personal Attributes
* Results-driven, self-motivated, and committed to team success.
* Approachable leader with strong coaching ability and a collaborative mindset.
* Calm under pressure, adaptable, and responsive to changing priorities.
* Influential communicator with integrity and accountability.
Additional Commitments
* Flexible to support business needs during evenings, weekends, and bank holidays as required.
* Actively engaged in the local community and committed to representing the Berkeley brand.
* Willing to take on wider responsibilities aligned with business objectives.
Benefits
* 25 days annual leave, increasing with service to 33 days.
* Health and wellbeing benefits including Private Medical Insurance.
* Lifestyle benefits including access to an online discount platform.
* Berkeley Foundation volunteer day.
* Private pension plan.
* Group life assurance.
The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.
Seniority level
* Associate
Employment type
* Full-time
Job function
* Sales and Business Development
* Industries: Housing and Community Development
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