Audiences & Campaigns Assistant (5985)
Faculty/Department: Aberystwyth Arts Centre
Salary Scale: £25,528.10 per annum
Contract Type: Fixed Term | Duration: 12 months
Full-time / Part-time: Full‑Time | Weekly Hours: 36.5
Employment Visa: Non‑sponsorable
Posted Date: 08/12/2025 | Closing Date: 04/01/2026 | Ref No: 5985
The Role
An exciting opportunity has arisen to join the team of Aberystwyth Arts Centre. We are looking for a committed and enthusiastic individual to work on engaging and attractive marketing and communications strategies to support the breadth of activity in the Arts Centre.
Aberystwyth Arts Centre is a major regional arts venue with a professional concert hall, theatre, studio, cinema, exhibition, and workshop spaces. We offer a busy programme across all art forms and take touring work from major touring companies as well as produce our own professional shows and major festivals.
What you’ll do
* Assist the team in the delivery and development of campaign strategies to generate and deliver high quality, engaging content, particularly for our digital channels, covering the breadth of Aberystwyth Arts Centre’s activity, as well as implementing day‑to‑day campaigns.
* Create original content and continually seek new ways to communicate Aberystwyth Arts Centre’s story and programme to external audiences, stakeholders and the wider public, driving visitor numbers and supporting wider brand awareness online.
Main Duties & Responsibilities
* Implement campaigns for marketing Aberystwyth Arts Centre activity to maximise attendances and profile.
Digital content
* Produce highly engaging multimedia user content for a range of target audiences, carefully tailoring content to both target audience and distribution channel.
* Be responsive and flexible to create and deliver content reactively or at short notice.
* Actively contribute to the development of innovative ideas and new initiatives.
* Record and edit video and sound projects.
* Ensure that Aberystwyth Arts Centre’s brand values and messages are accurately represented on all materials.
* Regularly review campaigns to find learning to improve future content creation.
* Contribute positively to the ongoing development of Aberystwyth Arts Centre’s digital and online strategy and its related support and resource structures.
* Use all currently available technical resources to realise video ideas as effectively and efficiently as possible, to the highest professional standards, and within budget.
Website, CRM and Social Media
* Maintain and update the Arts Centre’s website and social media presence and run regular campaigns for social media.
* Maintain and deliver Aberystwyth Arts Centre’s communication with audiences through direct mail, e‑flyers, and social media, using customer data via our ticketing system and Mailchimp.
* Support a regular programme of audience research and analysis.
* Ensure that the Arts Centre’s presence on social media complies with internal policies and external legislation, including GDPR, copyright, Welsh Language, digital accessibility, etc.
Print display
* Coordinate and carry out marketing activity around production, display and distribution of regular printed promotional materials; liaise with programmers, visiting companies, design agencies and printers, and other colleagues including practical design work using software such as Canva, Adobe InDesign or Photoshop.
* Maintain the display of printed material throughout the Arts Centre and its external advertising sites.
Press
* Support the implementation of media and press campaigns, covering both editorial and advertising.
Network, Liaison and Staff Supervision
* There will be no line management responsibility but will be occasional supervision and delegation of duties carried out by work placement candidates or volunteers.
* Build and maintain positive relationships with key contacts and promotional partners.
* Liaise with colleagues across the Arts Centre, in particular with Box Office colleagues to ensure effective information flow.
Budgets and Finance
* Role holder will not have a budget to manage but will be expected to undertake financial processes including raising orders and verifying goods received.
Other duties
* Perform any other duties as directed by the Line Manager or other senior member of Aberystwyth Arts Centre or Faculty.
* Help promote a healthy and safe working environment by showing a duty of care to themselves, other employees and members of the public.
* Undertake health and safety duties and responsibilities appropriate to the post.
* Commit to the University’s Equal Opportunities and Diversity Policy and understand its application within the responsibilities of the post.
* Commit to personal development through the effective use of the University’s Effective Contribution Scheme.
Essential Qualifications, Experience, Knowledge and Skills required
* Educated to A-level or equivalent.
* Experience in undertaking campaigns in social media in a marketing/promotional context across various platforms (Youtube, X (Twitter), Facebook, Instagram, Hootsuite etc).
* Experience of working with the general public.
* Good interpersonal skills, enabling effective teamwork and the ability to influence and persuade a wide range of people.
* Strong communication skills both orally and in writing.
* Ability to work unsupervised and be proactive and take initiative in problem solving.
* Ability to work under pressure and respond quickly and appropriately to an ever‑changing programme of activity.
* Excellent attention to detail, including strong proofreading skills.
* Practical digital technology skills including video and editing skills.
* Oral (spoken) and written Welsh level C1.
Desirable Qualifications, Experience and Skills
* Experience/background of working in an arts organisation.
* Educated to degree level or equivalent / training in marketing or a formal qualification.
* A full, clean driving licence.
* Knowledge of arts press and media.
* The ability to develop and create a wide variety of sales/marketing copy.
* Experience of Adobe packages (Premier, Photoshop, Indesign and Illustrator).
* Experience of capturing/importing media, organising raw media, editing footage and sound files, creating and inserting static and motion graphics, subtitling, captioning and adding music/voice‑over/sfx as required.
* Oral (spoken) and written Welsh level C2.
* More information on Welsh Language Levels can be found at https://www.aber.ac.uk/en/hr/policy-and-procedure/welsh-standards/.
Benefits
* Flexible working policy.
* 36.5‑hour week for full‑time roles.
* Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days.
* Commitment to Professional Development.
* Enhanced contribution to our workplace pension schemes.
* Staff recognition and reward schemes.
* Opportunity to learn the Welsh language for free.
* Staff relocation bursary.
* Maternity, Paternity, Parental and Adoption Leave.
* Staff discount for gym facilities, hospitality, and retail on campus.
How to apply
Applications for this role must be made through jobs.aber.ac.uk. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.
To promote a flexible workforce, the University will consider applications from individuals seeking full‑time, part‑time, job share, or term‑time only working arrangements.
Appointments are formally made within 4‑8 weeks of the closing date.
Employment Visa
Under the UK Government’s points‑based system scheme, this role does not meet the criteria to be sponsored by Aberystwyth University for a Skilled Worker Route application.
Equal Opportunities and Diversity
We welcome applicants from all backgrounds and communities and those that are currently underrepresented in our workforce, including but not limited to Black, Asian and Minority Ethnic candidates, candidates with disabilities, and female candidates.
We are a Bilingual Institution which complies with the Welsh Language Standards and is committed to Equal Opportunities. You are welcome to apply for any vacancy in Welsh or English and any application submitted will be treated equally.
Contact
Human Resources, Aberystwyth University, Visulisation Centre, Penglais Campus, Ceredigion, SY23 3BF
Tel: (01970) 628555
Email: hr@aber.ac.uk
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing, Public Relations, and Writing/Editing | Industries: Higher Education
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