Overview
We’re looking for a technically-minded strategic marketer to critically impact the success of our software portfolio. You will take ownership of clearly communicating our SaaS products’ value propositions to clients and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry.
Department: Commercial - Marketing
Location: Oxford, UK
Key Responsibilities
* Develop and articulate compelling, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments
* Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns
* Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio
* Facilitate the direct handover of generated leads to our sales team
* Define B2B user and buyer personas, identify pain points, create tailored content and marketing
* Collaborate with product, sales, and customer success teams to align marketing efforts
* Produce marketing collateral including website copy, case studies, whitepapers, and presentations
* Develop and execute go-to-market strategies for software products and feature launches
* Support sales enablement with tools, training materials, and product insights
* Conduct market, customer, and competitive research to inform marketing strategy
What we are looking for
Required attributes:
* 3+ years working in SaaS/tech marketing
* Experience in B2B content/ABM marketing
* Commercially focused: anticipate, identify, and satisfy client needs profitably
* A good balance of superlative copywriting skills and creative flair
* An analytical mindset, optimising efforts based on evidence
* Confident and persuasive, contributing to discussions with colleagues of all levels
* Outstanding written and verbal communication
* A great team player
* Enthusiasm and curiosity about the energy transition
* Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation
Desired attributes:
* CIM member: Affiliate or Associate ACIM
* Experience of CRO, SEO, SEM and paid media
* Experience of marketing subscription software, ideally in the energy industry
* An interest in making a positive contribution to the global energy transformation
* PowerPoint and Excel proficiency
What we offer
Some of the benefits we include are:
* Private Medical Insurance
* Dental Insurance
* Parental Support
* Salary-Exchange Pension
* Employee Assistance Programme (EAP)
* Local Oxford Discounts
* Cycle-to-work Scheme
* Flu Jabs
At AER, we are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in-office/home working and potentially adjustable working hours. Let’s discuss what works for you and AER during the interview process.
The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.
To apply, please submit your Résumé / CV, a personal summary, your salary expectations and please inform us of your notice period.
Unfortunately, we are unable to accept applications via email, telephone, or social media platforms. To be considered for this position, please submit your application using the link provided. Applications submitted through any other channel will not be reviewed.
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