Job Description
Proudly family owned, Ellis Brigham has been in the business of kitting people out for mountain adventures for over 90 years. We were founded and are still based in Greater Manchester and it's our mission to be the number one independent outdoor and snow sports retailer in the UK and beyond.
We are looking for an Email Marketing & CRM Executive to join us on our future journey.
As our Email Marketing & CRM Executive, you will help develop and implement our email marketing calendar and CRM strategy. You will be responsible for the day-to-day coordination, design and implementation of email marketing campaigns that align with wider business goals and help identify new opportunities to engage with our customers.
What you will do:
* Work alongside the Digital Marketing Manager to plan and manage the email marketing calendar
* Manage the creation of weekly emails from design to scheduled delivery
* Work alongside Merchandising, Buyer and Content teams to select product, and produce imagery & copy for emails
* Ensure timely sign off from key stakeholders
* Optimisation of the customer journey across email and other CRM platforms
* Responsible for the segmentation and targeting of audiences, and tailoring content to suit those audiences
* Devise and implement A/B testing for email campaigns and automations
* Update weekly and monthly reports, and report on email performance
* Feedback on results and observations, and adjust email strategy based on performance insight
* Champion email marketing best practices and accessibility standards, and spread awareness to wider teams
* Stay up to date with emerging email trends and industry insight to develop new and innovative email strategies and design ideas
* Work cross-functionally with multiple departments and support product launches and brand campaigns
* Support the Digital Marketing Manager in wider marketing delivery where required
Who you are:
* Ability to communicate and collaborate effectively and build strong cross-departmental relationships
* Excellent copywriting skills
* Understanding of customer journey and working knowledge of GDPR
* Creative with strong graphic design skills
* Analytical mindset
* Great attention to detail, including proofreading
* Highly organised, able to multi-task and manage workload
* Ability to work under pressure and to tight deadlines
* Passionate about digital marketing and email as a communication channel
* Keen interest in the outdoors
Ideal Experience & Qualifications:
* Hands-on experience working with email service providers and CRM platforms, such as Dotdigital and Voyado
* Proficient in Adobe Suite – Photoshop, Illustrator, Adobe XD, or equivalent applications
* Experience with HTML and CSS
* Knowledge and understanding of building and implementing email automations and automation strategies
What’s in it for you?
* Competitive salary
* An inclusive workplace that promotes and values diversity
* 28 days holiday (bank holidays included)
* 1 day a year to volunteer for a charity of your choice
* Opportunities for development and progression
* Cycle to work scheme
* The chance to be part of a friendly and welcoming team
* You will be valued and treated as an individual in a close family run company
* Amazing staff discounts and access to pro deals
* Refer a friend cash bonus
Salary Range: £26 - £28k depending on experience
Apply via LinkedIn or directly by sending a CV and covering letter to marketing@ellis-brigham.com.
Closing date 20th May 2024
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