Overview
PR Director at dentsu – Manchester or Leeds, on a 12-month FTC basis.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and present in over 145 countries, it delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, with a BX mindset to drive transformation and sustainable growth.
Role Purpose
You’ll lead within the PR team, part of our integrated Total Search Community, collaborating with SEO, Social, Studio, and Research teams. You will head up a team of digital PR specialists and deliver high-performing digital PR strategies through creative ideas, a strong news sense, and high-quality content. Your work will align with SEO performance goals to demonstrate impact for our clients. You will oversee team delivery, QA work, and lead the development and training of the team. You will evolve our digital PR proposition and measure team and individual performance and target setting. You will manage 2-3 Managers who in turn lead a team of executives and assistants. You will work with each specialist AD and their disciplines to upsell, grow and drive accounts.
Key Responsibilities
* Lead up to four key client accounts as the strategic PR lead, ensuring delivery and performance; champion cross-functional collaboration to integrate PR with SEO, creative, and social strategies.
* Line leadership, goal setting and performance reviews of 2-3 Managers
* Talent management, including training, talent identification, recruitment, and review processes
* Deliver innovative, award-winning PR campaigns on a consistent basis
* Collaborate with the SEO team to identify the right strategies for clients, supported by a reporting framework to show performance
* Create regular case studies, post-campaign analysis and reflection materials
* Identify upsell and cross-sell opportunities to generate new revenue
* Process development and implementation
* Drive product innovation from idea to rollout
* Contribute to industry reputation through industry awareness
* Lead PR contributions in new business pitches and develop thought leadership content
Skills/Qualifications
* Experience at an agency delivering high-quality work
* Proven track record dealing with clients at senior level
* Examples of high-performing digital PR campaigns across multiple industries
* Strong leadership and line management abilities
* Ability to coach and mentor team members across levels
* Analytical mindset with proficiency in PR and SEO tools (e.g., Google Analytics, Ahrefs, BuzzSumo)
* Curiosity about how AI/LLMs are changing brand communications
* Strong communication skills internally and externally
* Quick thinking and adaptability to change
What We Offer
* FTC role for 12 months
* Hybrid work from Manchester or Leeds offices
* Competitive salary and a flexible benefits package
Inclusion and Diversity
At dentsu, we embrace diversity and inclusion, valuing diverse perspectives. We welcome applications from all individuals regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any protected characteristic. We strive to create an environment where everyone feels respected and supported. We offer flexible working arrangements where possible and accommodations on request during the recruitment process at accommodations@dentsu.com.
Location
Manchester – Bonded Warehouse
Brand
Dentsu Media
Time Type
Full time
Contract Type
Fixed Term Contract (12 months)
#J-18808-Ljbffr