Digital Marketing Manager
Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.
Our Clinical Solutions team members act with a drug development mindset, applying their years of experience and deep expertise to truly understand customer needs and represent those in the solutions we shape. Whether you join us in a Functional Service Provider partnership or a Full-Service environment, you’ll collaborate with passionate problem solvers, innovating as a team to help our customers achieve their goals. We are agile and driven to deliver – for one another, our customers, and, most importantly, for those in need.
Job Responsibilities
Clinical Trial Digital Recruitment Leadership
* Lead the strategy, planning, and oversight of digital patient recruitment programs for clinical trials across therapeutic areas.
* Own the end-to-end digital recruitment strategy, from feasibility and audience identification through awareness, pre-screening, referral, and enrollment support.
* Translate study protocols, inclusion/exclusion criteria, and recruitment goals into integrated digital recruitment strategies across paid, owned, and social channels.
* Partner with clinical, medical, and regulatory stakeholders to ensure recruitment approaches are ethically sound, compliant, and patient-centric.
Strategic Counsel & Client Partnership
* Serve as a senior strategic advisor to sponsors, CROs, and internal teams on clinical trial recruitment challenges and opportunities.
* Lead client discussions on recruitment planning, optimization, performance risks, and mitigation strategies, grounded in data and real-world recruitment dynamics.
* Develop and present strategic POVs, roadmaps, and recommendations tied to enrollment targets, timelines, and study milestones.
Digital Ecosystem & Channel Strategy
* Provide strategic oversight across digital recruitment channels, including paid media collaboration, social media, trial websites and landing experiences, SEO, influencer/patient advocacy partnerships, and emerging platforms.
* Ensure channel strategies are aligned to patient behavior, health information-seeking patterns, and study-specific barriers to participation.
* Guide teams in designing testing and optimization frameworks to improve recruitment efficiency and participant quality.
Data, Measurement & Optimization
* Define and oversee recruitment performance frameworks, including KPIs such as cost per referral, screen rates, enrollment conversion, and diversity representation.
* Partner with analytics teams to interpret performance data and translate insights into actionable optimization recommendations.
* Use quantitative and qualitative insights to continuously improve patient engagement and enrollment outcomes.
Cross-Functional & Team Leadership
* Act as the strategic hub across Account, Creative, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.
Qualifications
* 6–8+ years of experience in digital and social strategy within an agency or in‑house environment; Clinical trial recruitment experience required.
* Demonstrated experience supporting clinical trial patient recruitment initiatives, including awareness, engagement, and enrollment strategies across digital channels.
* Strong understanding of the global clinical trial ecosystem, including patient journeys, site engagement, recruitment challenges, and regulatory considerations (e.g., IRB, informed consent, fair balance).
* Proven ability to lead integrated digital strategy across social, web, paid media collaboration, content ecosystems, SEO, influencer partnerships, and emerging platforms.
* Track record of delivering senior‑level, data‑informed strategic counsel to client and brand leadership.
* Experience partnering with and influencing cross‑functional teams, including Creative, Analytics, Paid Media, Medical/Legal/Regulatory, and Technology.
* Strong leadership presence with experience mentoring teams and setting strategic standards across accounts.
* Advanced storytelling and presentation skills, with the ability to translate complex data and insights into clear strategic recommendations.
* Proficiency with Microsoft PowerPoint, Excel, and digital/social and analytics platforms (e.g., Google Analytics, platform analytics, social management tools).
* Deep knowledge of the healthcare and regulatory landscape, with experience applying it to digital and social activation.
* Experience with or strong interest in generative AI, automation, and emerging digital technologies preferred.
Summary
The Digital Marketing Manager leads the strategy, planning, and execution of digital patient recruitment programs for clinical trials across multiple therapeutic areas. This role owns the end‑to‑end digital recruitment approach—from feasibility and audience identification through awareness, pre‑screening, referral, and enrollment support—translating study protocols and recruitment goals into integrated, patient‑centric digital strategies across paid, owned, and social channels. Serving as a senior strategic advisor to sponsors, CROs, and internal teams, the role provides data‑driven counsel on recruitment planning, risk mitigation, optimization, and performance, ensuring all approaches are ethical, compliant, and aligned with regulatory standards. The role provides strategic oversight of the full digital ecosystem, including paid media collaboration, social platforms, trial websites and landing experiences, SEO, influencer and patient advocacy partnerships, and emerging technologies. The Digital Marketing Manager defines and oversees recruitment performance frameworks, partnering closely with analytics teams to translate insights into actionable recommendations that improve enrollment efficiency, diversity, and participant quality. The expected salary range for this position is $135,000–$185,000, commensurate with experience and expertise.
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we take into consideration transferrable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
These applications are provided as part of a recruitment process that will include background checks. Applicants may be asked to participate in registration, background check, and/or credit check as necessary. Applicants will receive a copy of the company security policy and the privacy statement if applicable.
Equal Employment Opportunity: Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, disability, veteran status, or any other legally protected status. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations when appropriate, to assist employees or applicants to perform the essential functions of the job.
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