Brand Marketing Manager Overview
Experience on fashion and clothing is essential.
Our client, a quality, fast-paced ladieswear brand, is expanding their team and looking for a Marketing Manager to join them. With your commercial eye and organised nature, you will scale up the presence of the brand even further.
Brand Marketing Manager Responsibilities
* Develop and implement and marketing calendar
* Plan and execute brand campaigns, in line with the brand vision and the tone of voice
* Manage a marketing budget and spend in the best interest of the brand, and keep accurate records of spend and budgets
* Create and schedule content for the social media
* Use analytics to inform strategy development, analysing content that performed well and were highly engaging, and content that underperformed to inform future marketing plans
* Organise photoshoots and logistics; models, product, location, payments
* Lead on initiatives for launches and promotions
* Strategise to reach social media targets
* Team management. Lead, motivate and develop your team
* Devise influencer marketing plans
* Competitor research
Brand Marketing Manager Skills and Experience
* All round marketing experience, with the ability and drive to work independently and liaise with the Directors
* Highly organised and acute attention to detail
* Creative flair