Marketing & Communications Exec, Reading Office
Experienced, confident, proactive Marketing & Communications specialist with hands on digital marketing, B2B marketing for a fast-paced environment. You will be responsible for owning and delivering marketing and communications activity across internal and external channels, supporting business objectives and brand positioning. You must be able to prioritise your own workload, and proactively identify what needs to be done. Someone who is curious, takes their own initiative to find solutions independently and take full ownership of delivery.
Responsibilities
* Create high‑quality, persuasive B2B marketing content including whitepapers, case studies, email campaigns, press releases, blogs
* Brand consistency across all marketing comms
* Manage & improve website content
* Apply digital marketing and SEO principles across content and campaigns, identifying opportunities for optimisation
* Build and maintain relationships with B2B-focused media outlets, industry influencers and key stakeholders, contributing to strategies to improve share of voice (SOV)
* Work closely with external design agencies to deliver visually compelling campaigns and marketing assets, ensuring alignment with messaging and brand guidelines
* Confidently produce and amend marketing assets in-house where appropriate
* Collaborate with sales and wider business teams to support events, trade shows and campaigns
* Conduct B2B market and competitor research to inform marketing activity and identify opportunities
* Monitor, analyse and report on the performance of marketing activity, providing insight and recommendations to improve effectiveness
Qualifications
* Demonstrable experience working across content, digital marketing, website management and SEO
* A relevant marketing qualification (e.g. CIM, degree or equivalent professional qualification)
Benefits
In return you will work for an excellent company who offer progression and development. They love candidates who can work autonomously, taking ownership of tasks. Strong communication, attention to language and experience using digital marketing tools, CMS platforms, and analytics.
Office based role, Reading.
Due to the nature of the projects my client is looking for someone with current Security Clearance or someone who is willing to go through the process. This is essential
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