The Digital Retail & E-commerce team have two clear goals; providing a platform for the market to discover our brand & products for a best-in-class omnichannel experience, and, to drive a thriving e-commerce business through our website and via Client Services, animating & celebrating our clients.
Managing an end-to-end e-commerce experience, from traffic acquisition, the website and app, Client Services, instore experiences such as online appointment bookings & click & collect, logistics & operations including last mile delivery, packaging & commercial cut off dates, clienteling & live shopping events, and digital transformation mindset among the wider business.
As the Digital Retail & E-Commerce Manager for UK, South Africa & Ireland, you will be pivotal to delivering game-changer projects, and reaching business goals as part of a team of four, with one direct report. You will work in an innovation mindset environment, delivering at pace meaningful results. Collaborating with multi-functions locally including finance, supply chain & logistics, client development & our retail network. You will partner closely with Client Services based in Brussels, as well as our digital teams in Paris.
Job responsibilities
Digital Marketing
* Driving quality traffic to the website through Search & CRM
* Management of Paid Search. Working hand in hand with agency counterpart to deliver results and dynamic adverts aligned to commercial pushes and brand launches. Providing agency with KPI targets & optimising on a weekly basis
* Strategically optimising paid search shopping feeds with agency support through title optimisation and custom labels
* Development of SEO strategy & optimisation to maximise organic visibility within Google & Bing
* Support email marketing strategy aligned to central & local needs, targeting & segmenting, support with planning and AB testing
* Support the team to build & send CRM marketing emails
Analytics & Insights
* Support weekly & monthly trade analytics to derive opportunities & actions using sales data & google analytics
* Ad-hoc analytics when needed to support business priorities, use of Content Square to articulate client experience, and e-commerce analytics to report on delivery methods
* Support Client Services with sales analysis and insights to direct attention to opportunities
* Reporting & actions synthesised to clearly communicate performance & actions to wider retail business
* Forecasting digital revenue based on historic data, current trend and plans
* Play a key role in overseeing operations projects & management of user experience testing
* Mange order fulfilment delays and tracking, liaising directly with warehouse and our Client Services teams to ensure correct communications to clients
* Work with local teams to ensure correct commercial cut-off dates communicated to clients, and met by logistics partners
* Manage relationship with logistic partners, monitoring performance on a weekly and monthly basis, ensuring high level of client experience
* Ownership of last mile delivery proposition, managing roll out throughout the UK market, perfecting the client experience and performance. Adding best in class services and personsalition for high value clients.
* Play a key role in animating our Digital Ambassador retail community, partnering with the stores to ensure optimised and aligned client experience
* Presenting Digital topics on a regular basis to retail teams, including inductions, onboardings and other retail lead programs to drive an omnichannel mindset and digital adoption.
* Implement drive to store initiatives, including events, pop-ups and clienteling appointments
* Ownership of third party digital presence, ensuring an elevated and brand lead experience to drive engagement to the brand with drive to store KPIs.
* Managing relationships, sharing performance and partnering closely with store teams to optimise the platforms.
* Developing third party presence to introduce new innovative partnerships
Profile
* Excellent interpersonal skills with the ability to establish professional working relationships with both internal & external contacts
* Passionate about luxury, digital and innovation. Abreast of ever-evolving market trends.
* Experience in brand lead digital marketing, Paid Search & SEO
* Knowledgeable on how to measure an e-commerce business, ability to synthesing actionable insights
* Strong analytical skill set, able to find the story in big data
* Expertise in Google Analytics and Content Square
* Excel skills are key
* Focus on Client Experience
* Thrives in high performance environments, with a joyful team spirit
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