Meta Ads Creative Strategist - DTC eCommerce (Remote) About the Role We're a US-based personal care ecommerce brand seeking an experienced Creative Strategist to lead our Meta (Facebook/Instagram) ad creative strategy. This is a fully remote position focused on developing high-converting direct response campaigns. Key Responsibilities Develop creative strategies and briefs for Meta ad campaigns Analyze performance data to identify winning creative patterns Conduct competitor and market research to inform creative direction Collaborate with designers/editors to produce scroll-stopping ads Test new creative formats and systematically scale winners Bridge the gap between creative and media buying teams Required Experience 3 years in paid social creative strategy with Meta platform Proven track record creating successful DTC ad campaigns Strong analytical skills with data-driven decision making Experience with direct response marketing principles Portfolio demonstrating high-performing creative work What We're Looking For Expert in creating native-feeling ads that convert Fluent English with strong copywriting skills Strong drive and ambition to continuously improve results Self-starter who thrives in fast-paced environments Deep understanding of Facebook/Instagram/TikTok platforms and trends Proven ability to deliver measurable performance improvements (show us specific accounts you've worked on, with clear before/after metrics for spend/ROAS) What We Offer Monthly salary starting from USD$3000-$4500 based on experience Performance-based bonuses Access to creative/ads training programs Fully remote work (8 hours a day, 5 days a week, flexible working schedule) Growth opportunities in a scaling brand Interview Process Initial application review and assessment First interview: Creative strategy discussion Test project: Creative brief and campaign concept Final interview: Team fit, culture alignment, and reference check