A newly created role within an FMCG business in Liverpool. You'll be executing broad communications campaigns across multiple channels (including Shopper). Client Details An immediately recognisable FMCG brand. Description Key responsibilities of the Communication and Campaign Manager: Work with the Brand Team to execute go-to-market brand activation campaigns for agreed target audiences and product portfolios Lead the execution and implementation of the marketing plan across ATL and BTL channels, ensuring campaigns are delivered on time and within budget Own the planning, development, and execution of all retailer activation Work closely with the Brand Team to translate brand plans into tailored shopper strategies across both in-store and online environments Grow the brand's presence across social and digital channels by leading the development of an insight-led, always-on communication strategyProfile The ideal Communication and Campaign Manager: Demonstrable experience planning and executing integrated marketing campaigns within the FMCG or Retail sector Previous track record of creating and delivering social media content and campaigns, with strong performance outcomes Solid understanding of Shopper marketing and the consumer to shopper journey Commercially minded with strong attention to detail Able to work from Liverpool (Hybrid with one day a week from home)Job Offer The Communication and Campaign Manager Offer: Up to £50,000 10% bonus Strong benefits package Hybrid working A chance to work with one of the North Wests most recognisable brands