Overview
Bókun, a fast‑growing subsidiary of TripAdvisor Inc., is a leading reservation system and channel management platform for tours and activities operators globally. We empower our clients to streamline their back‑end operations and connect to a vast ecosystem of online travel websites, enabling them to grow their businesses. As a key player in travel technology, Bókun combines the agility of a startup with the stability of a publicly traded organisation.
Bókun is seeking a Principle Product Marketing Specialist to own our AI‑powered content strategy and bottom‑of‑funnel content programme. Reporting directly to the Senior Product Marketing Manager, this role sits at the intersection of product marketing, content, and emerging AI search – responsible for positioning Bókun as a citable source in commercial AI prompts and building the library of high‑intent onsite content (product‑led blogs, FAQs, templates, integration content) that gets Bókun surfaced, recommended, and chosen at the moment buyers make decisions.
What You'll Do
AI & LLM Content Strategy
* Content creation explicitly designed to be surfaced and cited by AI tools at the decision stage of the buyer journey
* Build and maintain a structured library of authoritative content (feature explainers, comparison guides, how‑tos, FAQs) engineered to rank in and be recommended by LLMs
* Position Bókun as a citable source in commercial AI prompts by creating and owning high‑intent onsite content – product‑led blogs, FAQs, templates, and integration content designed to be surfaced when buyers are actively evaluating solutions
* Monitor how Bókun is represented across AI search tools and identify gaps, inaccuracies, and opportunities to improve our presence
* Stay ahead of how AI search behaviour is evolving and continuously adapt our content approach
Bottom‑of‑Funnel Content
* Create and own a programme of bottom‑of‑funnel content designed to convert buyers at the moment of decision – how‑to guides, feature walkthroughs, use case explainers, and platform comparison content
* Build content that directly answers the specific questions buyers ask when evaluating Bókun against competitors – structured for both human readers and AI citation
* Develop and maintain a content calendar focused on high‑intent, decision‑stage topics across the customer lifecycle
Video & Explainer Content
* Script, brief, and project‑manage short‑form explainer and how‑to videos that educate new and existing customers on Bókun features
* Collaborate with design and production to deliver video content that works across the website, social, email, and in‑product
GTM & Product Marketing
* Support Go‑to‑Market strategy and execution for new features and launches, contributing AI‑first content assets to each GTM
* Conduct post‑launch content analysis to identify gaps and optimise for both human and AI search performance
* Maintain a pulse on the competitive landscape and ensure Bókun's content positioning reflects market realities
Cross‑Functional Collaboration
* Work closely with product, engineering, sales, and the broader marketing team to ensure content is accurate, timely, and aligned with product direction
* Bring an AI search and LLM perspective into cross‑functional planning conversations
Job Location
Hybrid – requires two days per week in our London, UK office.
Requirements
* 3‑5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology
* Genuinely curious about how AI search and LLMs work – you understand how tools like ChatGPT, Perplexity, and Gemini decide what to surface and want to build content that wins in that environment
* Experience in creating bottom‑of‑funnel content – how‑tos, feature guides, comparison pages, decision‑stage explainers – that drives real conversion
* Comfortable scripting and briefing video content; bonus if you have managed short‑form explainer video production end‑to‑end
* Strong writer with the ability to produce clear, structured, benefit‑led copy across formats – from long‑form guides to concise feature explainers
* Analytical and data‑driven – you use performance data to understand what’s working and iterate quickly
* Familiar with AI content tools and comfortable using them to scale output without sacrificing quality (e.g., Perplexity, Notebook LM, ChatGPT, Jasper or equivalent)
* Self‑directed and comfortable managing multiple projects in a fast‑moving environment
* Highly collaborative – you know that great content requires close partnership with product, engineering, and sales
Nice to Have
* Experience with SEO and structured content for search (schema, FAQs, entity‑based SEO)
* Familiarity with how AI Overviews, featured snippets, and LLM training data intersect with content strategy
* Experience in travel tech or marketplace platforms
* Hands‑on experience with tools like Mixpanel, GA4, or similar for content performance tracking
What We Offer
* Competitive compensation packages, including base salary and annual bonuses
* Work‑your‑way flexibility to suit your lifestyle – remote‑friendly approach with optional on‑site attendance
* Flexible schedule to support work‑life balance
* Donation matching for qualifying charitable donations annually
* Tuition assistance for qualified programs
* Annual lifestyle benefit to spend on yourself
* Travel perks with discounts and more
* Employee assistance program with resources and support
* Health benefits with great coverage and competitive premiums
* Generous referral scheme rewarding successful referrals
Our Cultural Pillars
* Traveler First – we create value for customers, enabling suppliers and partners to unlock that value.
* Execution is Our Edge – we act fast, experiment, learn from failure, iterate, and improve.
* We Succeed Together – we collaborate, challenge assumptions, give actionable feedback, and celebrate collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please reach out to your recruiter or contact AccessibleRecruiting@tripadvisor.com. For general career questions, email recruitment@tripadvisor.com.
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