Please note this is a hybrid role with 2-3 days per week based in either our Manchester or Bolton office
About K3 Capital Group
K3 Capital Group is a multi-disciplinary and complementary group of professional services businesses advising UK SMEs, with some operations overseas. We are committed to delivering exceptional results for our clients through expert advice and a collaborative approach.
As our marketing team continues to grow, we are seeking a capable and motivated PPC Executive to help enhance our paid advertising strategy and support our ambitious growth plans.
Role Overview
K3 Capital Group is seeking an experienced and hands-on B2B Marketing Manager to accelerate direct marketing activity across our Technology Division. You will be responsible for developing and executing the marketing strategy across the full marketing mix.
The successful candidate will be one which thrives in a fast-moving environment and can demonstrate turning strong strategic thinking into measurable results. You'll lead our marketing efforts across multiple online and offline channels, with a strong focus on meeting lead generation targets in order to drive organic growth.
The ideal candidate will have a background in business management solutions, ERP / accounting software or managed IT services.
The Role
* Define & execute B2B marketing strategies to support the overall business objectives
* Plan and execute the marketing strategy through engaging PR and marketing campaigns across various channels including email marketing, direct mail, social media, digital and thought leadership.
* Monitor and analyse campaign performance metrics, track ROI and provide regular reports to senior management.
* Collaborate with the internal marketing team to produce engaging marketing campaigns
* Stay updated on industry trends and best practices
* Work closely with the sales and business development teams to align marketing efforts with sales objectives and support lead conversion and pipeline growth.
Desirable Skills
* At least 3 years experience in a marketing management position within a B2B environment
* Proven experience working in a fast paced, technology related environment where initiative and proactivity is valued
* Excellent communication and interpersonal skills and with experience of communicating to board level executives
* Proficiency in a range of marketing tools and systems
* Possess strong analytical, creative and problem-solving abilities
* Have experience of working in an environment where a data driven approach has been key to success