Brand Implementation Manager – Global Rebrand Programme
Warrington, Cheshire WA5, with extensive travel across the UK
Permanent role
£60,000 - £65,000 with Car Allowance of £5,000 per annum
The Opportunity
Hawk 3 Talent Solutions are excited to be recruiting for a Brand Implementation Manager for a global group of companies based out of Warrington
This is a rare opportunity to lead a high‑profile, multi‑year global rebrand at the heart of a complex, operationally rich organisation.
As Brand Manager, you will own and deliver the end‑to‑end rebrand rollout across multiple geographies, sites and asset types — from vehicles and signage to uniforms, PPE and communications. This is not a simple “logo replacement” exercise. You will be expected to actively challenge legacy approaches, identify smarter ways of working, and continuously improve how the brand is expressed, delivered and embedded across the organisation.
This is a strategic and hands‑on role, combining programme leadership, stakeholder influence and brand guardianship. You will act as the central driver of momentum, governance and quality throughout a phased, three‑year transition — ensuring the new brand builds pride, confidence and purpose internally, while delivering consistency and impact externally.
Key Responsibilities
Rebrand Programme Leadership
Own and manage the end‑to‑end rebrand rollout plan, translating brand strategy into a clear, phased delivery roadmap over c.3 years
Drive progress across multiple parallel workstreams, maintaining momentum and ensuring deadlines, budgets and quality standards are met
Proactively identify risks, dependencies and bottlenecks, resolving issues to keep the programme on track
Continuously challenge like‑for‑like replacement, identifying opportunities to improve quality, durability, sustainability, cost‑effectiveness and operational efficiency
Stakeholder & Working Group Management
Establish and lead cross‑functional working groups spanning operations, fleet, procurement, marketing, IT and People teams
Act as the central point of coordination between internal teams, senior leadership and external partners
Influence without authority, encouraging constructive challenge to improve outcomes rather than replicate legacy approaches
Provide clear reporting, recommendations and updates to senior leadership and governance forums
Supplier Sourcing, Tendering & Management
Scope requirements and support procurement teams through sourcing and tendering of brand‑related suppliers (e.g. signage, vehicle livery, print, uniforms, PPE, merchandise)
Review and challenge existing specifications, materials and methods, driving improvements in quality, consistency, sustainability and value
Manage multiple global and regional suppliers, ensuring on‑time delivery, quality control and scalability
Develop and maintain supplier guidelines, specifications and SLAs
Brand Governance & Consistency
Act as the brand guardian, ensuring consistent and high‑quality application of the new brand across all touchpoints
Develop, evolve and maintain brand guidelines, toolkits and templates based on rollout learning
Approve brand applications across vehicles, sites, signage, marketing and internal communications
Ensure legacy branding is phased out in line with agreed priorities and timelines
Brand Advocacy, Change & Continuous Improvement
Serve as a visible brand champion and ambassador, building confidence, buy‑in and engagement across the organisation
Support change management by helping teams understand the rationale behind both the rebrand and the improvements introduced
Provide guidance, training and hands‑on support to teams applying the new brand
Promote a mindset of continuous improvement so the brand strengthens the organisation over time
About You
You are a senior Brand Manager with proven experience delivering large‑scale, operationally complex rebrand or brand transformation programmes, ideally across multiple countries or regions.
You will likely bring:
Strong end‑to‑end rebrand or brand rollout experience (global or multi‑site)
Excellent programme and stakeholder management skills, with confidence operating in matrix environments
Experience working closely with procurement and managing external suppliers and tenders
A practical, hands‑on mindset — comfortable moving between strategic planning and detailed execution
The confidence to challenge legacy approaches and advocate for smarter, more sustainable solutions
Gravitas and credibility to act as a brand guardian, adviser and ambassador
Experience in asset‑heavy environments (e.g. fleet, infrastructure, operations‑led organisations) is advantageous but not essential.
Why Join?
Lead a flagship, high‑visibility global rebrand with real scale and impact
Play a pivotal role in shaping culture, pride and purpose across the organisation
Work at the intersection of brand, operations and transformation
Enjoy the autonomy to challenge, improve and leave a lasting legacy
Competitive salary and benefits package, with flexible working options
Benefits
Car allowance – access to EV car leasing scheme
Competitive pay rates and a bonus scheme
25 days annual leave plus the option to buy or sell leave
Enhanced maternity and paternity leave
Employee support, including life assurance and critical illness pay
Wellbeing Scheme, giving every colleague – and their dependents – unlimited access to GPs and counselling, as well as cash back on a wide range of health and wellbeing treatments
24/7 anonymous access to advice on any aspect of health and wellbeing
Financial wellbeing support, including access to affordable loans, savings plans, advanced earned pay and financial education
Savings on online purchases from retailers and utilities to entertainment and beyond
Cycle 2 work scheme
If you would like to apply for the role of Brand Implementation Manager then please email your CV to or call Deb on (phone number removed)
Closing date is 13.5.2026 Please note this could change subject to suitable applications.
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Hawk 3 Talent Solutions are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future