PR Associate Director- Property, Design & Architecture Department: Property & Placemaking
Employment Type: Full Time
Location: PURPLE London
Description Job Overview: The Associate Director is a senior role at PURPLE, leading high-profile clients across property, design, and architecture. This role drives bold, culturally relevant communications, shapes strategic campaigns, and delivers exceptional client service and value. With deep industry expertise and a passion for storytelling, the Associate Director will elevate both our clients’ brands and PURPLE’s reputation as a prominent player in luxury real estate communications.
Key Responsibilities Maintain and grow senior client relationships, acting as a trusted advisor
Provide strategic counsel to clients, ensuring alignment with their business objectives and brand ethos
Lead the creation and delivery of client strategies and campaigns, ensuring best-in-class account service
Industry trend forecasting and insights to ensure campaigns remains innovative, creative, and commercially effective
Cultivate relationships with top-tier media, influencers, and industry and actively pitch stories and coach teams to build and enhance their media networks
Develop and maintain partnerships with brands, cultural institutions, and other relevant collaborators
Support with new business strategy, identifying opportunities and securing new clients
Skills, Knowledge and Expertise An execution-focused individual who delivers outcomes
Strong project management skills, including prioritizing and delivering results in a fast-paced environment
Industry experience across property, design and architecture; international property experience beneficial
Minimum 10 years PR / communications experience
Established high-level media and influencer contacts across global publications and platforms
Understanding of wider hospitality, culture, lifestyle, and luxury industries
Exceptional written and verbal communication skills, with the ability to craft compelling narratives
Strong problem-resolution skills, including creativity and resourcefulness in dynamic environments
Demonstrated success in securing new business and driving revenue growth
Personal Qualities:
Thrives under pressure, maintaining grace and professionalism in high-stakes situations.
Takes initiative and ownership, balancing multiple priorities with a solutions-oriented mindset.
Resourceful, adaptable, and capable of navigating ambiguity.
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