Job Description
Qualitative Research Director
Market Research Consultancy | Automotive Focus
Location: London - 3 days per week in office
Salary: Up to 90k + discretionary bonus
Travel: Regular international travel (Europe & occasional long-haul)
The Opportunity
A growing, boutique market research consultancy is hiring a Qualitative Research Director as part of a broader expansion. T
This is a hands-on senior role in a small, agile team where everyone contributes across the full project lifecycle. You'll have significant client exposure, ownership of projects, and the opportunity to shape how qualitative research is delivered.
Key Responsibilities
1. Lead end-to-end qualitative research projects, particularly within the automotive sector
2. Design and deliver studies including:
* Ethnography (including long in-field sessions)
* Focus groups
* Online communities and boards
* Communications and concept testing
3. Work closely with clients on NPD programmes, including multi-year vehicle development
4. Write proposals, scope work, cost projects, and manage fieldwork delivery
5. Conduct analysis an...