Job Summary
The Guardfather is a DIY security systems brand with a growing presence on YouTube, TikTok and Instagram. We're looking for a Content Creator & Social Media Manager who can film, edit and publish both short-form and long-form video. You'll capture real installations, product demos, and behind-the-scenes moments, and you'll also appear on camera when Simon (our founder) isn't available. This is a creative, self-directed role: you'll own the day-to-day social media presence, generate ideas, and keep our channels consistently engaging.
Key Responsibilities
Video Production:
* Plan, film and edit high-quality short-form (TikTok/Instagram Reels) and long-form (YouTube) videos.
* Capture product installs, customer stories, and lifestyle content that shows the Guardfather brand in action.
* Confidently appear on camera for demos, voice-overs, or quick updates when Simon isn't available.
* Social Media Management:
* Schedule and post content across YouTube, TikTok, Instagram and other emerging platforms.
* Write engaging captions, optimize hashtags, and monitor analytics to grow reach and engagement.
* Respond to comments and messages in line with our brand voice and customer-first ethos.
* Creative Direction & Strategy:
* Pitch new video concepts, trends, and campaign ideas to keep the brand fresh.
* Work with Simon to align content with marketing goals (product launches, seasonal campaigns, etc.).
* Maintain a consistent visual style that reflects the Guardfather identity: clean, modern, and trustworthy.
Skills & Requirements
Technical Skills:
* Strong experience filming and editing (Premiere Pro, Final Cut, CapCut or similar).
* Ability to light and record professional-quality audio/video.
* Own professional recording equipment (camera, mics, lighting, stabilisers, etc.).
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* Creative & On-Camera Presence:
* Comfortable presenting and speaking on camera in a confident, relatable style.
* Proven eye for framing, storytelling, and visual detail.
* Social Media Expertise:
* Deep understanding of YouTube, TikTok and Instagram algorithms, analytics and best practices.
* Ability to grow audiences organically and through paid promotions.
* Professional Attributes:
* Highly self-motivated, organised, and able to work independently.
* Strong communication and copywriting skills for captions and community engagement.
* Flexibility to shoot on-site (Wirral/North West) and occasionally travel to project locations.
Job Types: Full-time, Part-time
Pay: £25,000.00-£27,000.00 per year
Expected hours: 20 – 40 per week
Experience:
* Content creation: 1 year (required)
Work Location: In person