Tesco UK • Shire Park, Kestral Way, Welwyn Garden City • Permanent • Apply by 01-May-2026
The Audience Specialist plays a key role in supporting Tesco's shift towards more insight‑led, customer‑first personalisation. Sitting within a transformation team, the role works across Audience, Analytics, Customer, Technology and Delivery teams to improve how briefs are shaped, how customer opportunities are identified, and how outcomes are evaluated and applied.
This role supports teams in developing clear, customer first briefs, ensuring personalisation activity is grounded in insight and that results clearly answer the questions required to move the business towards better customer decision making.
A core part of the role involves working closely with Technology and Data teams to help shape and evolve tools that identify customer opportunities at an individual customer level. Alongside this, the role focuses on improving and aligning processes between teams, helping speed up delivery, strengthen discipline around briefing and results, and ensure learning is consistently fed back into future activity.
What is in it for you
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* Annual bonus scheme of up to 20% of base salary
* Holiday starting at 25 days plus a personal day (plus Bank holidays)
* Private medical insurance
* 26 weeks maternity and adoption leave (after 1 year’s service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
* Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
You will be responsible for
* Support the development and application of insight‑led, customer‑first briefs within a personalisation environment
* Work with teams to ensure briefs clearly define the customer problem, decision to be informed, and outcomes expected
* Partner with Analytics and Test & Learn teams to ensure personalisation activity is evaluated effectively and answers the right business and customer questions
* Work with Technology and Data teams to support the development and evolution of tools that identify customer level opportunities for personalisation
* Help translate customer insight and business needs into clear requirements for opportunity identification Tech capabilities
* Manage and evolve processes between teams to improve alignment, speed and clarity across briefing, delivery, and evaluation
* Identify friction points or gaps in current ways of working and support improvements to process, guidance, and tooling
* Encourage stronger discipline around outcome focused delivery, moving teams away from activity led approaches
* Act as a connector between teams, helping ensure customer insight, technology, delivery and measurement remain aligned
* Contribute to the continuous improvement of briefing, tooling and results frameworks to support scalable, customer first personalisation
You will need
Insight‑led, customer‑first briefs
* Briefs clearly articulate the customer need or opportunity and the decision they are intended to inform
* Personalisation activity is driven by customer insight rather than channel or campaign‑led demand
* Success measures and learning goals are agreed upfront
Outcomes, evaluation, and learning
* Results clearly answer the questions set out in the original brief
* Learning is translated into actionable insight, not just performance reporting
* Outcomes inform future prioritisation and customer strategies
Ways of working, process and tooling
* Teams are aligned on roles, expectations and hand‑offs across briefing, delivery, technology and evaluation
* Opportunity‑identification tools support faster, more informed customer‑level decision‑making
* Processes evolve to support pace while maintaining clarity, customer focus and quality
* Rework and duplication reduce as ways of working mature
Impact at scale
* Personalisation activity increasingly reflects a customer‑first mindset
* Opportunities are identified and prioritised more consistently at a customer level
* Learning and insight compound over time, supporting better decisions and scalable growth
* Tesco can scale personalisation outcomes without increasing complexity or inefficiency
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