Search Engine Marketing Manager (SEM)
London - Hybrid/Remote
Permanent, full time
Elevate your career in search engine marketing and make a tangible impact on a leading brand in the insurance market. You'll join a dynamic team recognized for its innovative approach and exceptional results. This role offers a unique opportunity to shape the digital landscape and drive significant growth for a company known for its entrepreneurial spirit and commitment to excellence.
As the Search Engine Marketing (SEM) Manager, you will play a pivotal role in driving new business acquisition through organic and paid search channels. Collaborate with an award-winning team, recognised with numerous industry accolades, and contribute to a brand that stands apart in a competitive market. Your expertise will be essential in optimising campaigns, managing agency partnerships, and extracting actionable insights from data to maximise ROI. This role offers a unique blend of strategic thinking, hands-on execution, and collaborative teamwork, allowing you to make a significant contribution to the company's success.
Key Responsibilities:
* Oversee day-to-day SEM activities, including PPC, SEO, and affiliate marketing, to achieve business targets.
* Manage and optimise PPC campaigns, focusing on performance, reporting, and cost management.
* Plan and execute SEO workstreams, driving continuous improvement and aligning with commercial priorities.
* Maintain and expand the existing affiliate marketing footprint.
* Manage agency project teams, providing guidance and training to junior members.
* Support regular forecasting and budget planning exercises.
* Collaborate with marketing stakeholders to develop website content, enhance customer experiences, and contribute to the ongoing development of company websites.
* Stay informed about the latest developments in SEM marketing, particularly in LLMs, Generative AI, First Party Data, and online tracking & attribution.
* Ensure all marketing activities comply with company policies, including compliance, conduct, consumer duty, and privacy.
Must-Have Qualifications:
* Proven experience in coordinating and delivering SEM campaigns, agency-side.
* Strong understanding of core SEM disciplines, including PPC and SEO campaign management.
* Excellent process management and administrative skills.
* Commercial/financial awareness.
* Strong numeracy and digital analytics skills, with proficiency in tools like Excel, Looker Studio, Google Analytics 4, Google Search Console, SA360, and AWIN.
Nice-to-Have Qualifications:
* Marketing experience in a regulated industry such as finance.
About Aquent:
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.