Role Overview
Brand Marketing Executive – Apparel & Footwear (Outdoor)
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)
Key Responsibilities
* Support the delivery of marketing plans for clothing and footwear partner brands.
* Plan and create engaging, relevant, and commercially minded content for JD Outdoor channels.
* Assist in developing the JD Outdoor content strategy.
* Collaborate with the Brand & Content Marketing Manager to deliver partner brand marketing plans.
* Contribute to content calendars that align with campaign planning (season campaigns, product launches, etc.).
* Work with the in‑house videographer and social team to produce video content supporting the content strategy and partner brand plans.
* Plan and attend shoots to create video content for all JD Outdoor channels.
* Brief design team on brand pages, e‑mails, and website banners for clothing and footwear partner brands.
* Produce SEO‑rich blog content and expert advice guides.
* Monitor content performance, report insights, and continually improve the JD Outdoor content strategy and plans.
* Collaborate with commercial/own brand teams to develop and execute content and marketing activities for own brand ranges, ensuring messages are delivered across all relevant channels.
* Communicate campaign results.
* Ensure campaigns are delivered on time and within budget.
* Achieve KPIs for content views and engagement.
Stakeholders
* Brand & Content Marketing Manager
* Content team
* Marketing team members
* Merchandisers and buyers
* Online team
* Production companies
* External brands/agencies
* Retail ops/store teams
Skills & Experience
* Excellent writing skills with ability to create creative, persuasive copy in a defined tone of voice.
* Experience with blog building tools such as WordPress, with basic HTML skills.
* Video production skills – planning, scripting, administration, budgeting.
* Experience selling products through marketing and/or retail sales.
* Knowledge of what makes a good customer experience.
* Experience with social media and broader marketing.
* Experience developing and managing content calendars.
* Ability to work collaboratively on projects with multiple stakeholders across the business.
* Ability to draw insights from analytic data.
* Familiarity with Google Analytics (advantageous).
* A passion for outdoor and outdoor products (advantageous).
* Phone videography skills (advantageous).
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