About the role
We're looking for a bold, customer‑obsessed journey designer who's ready to bring data, creativity, and collaboration together to transform how our audiences experience our brand. Working hand‑in‑hand with the Customer Journey Manager, you'll design and orchestrate seamless, personalised end‑to‑end journeys that inspire loyalty, boost engagement, and drive commercial impact.
You'll dive deep into customer behaviours and demographics, turning insights into purposeful journeys tailored to real audience needs. Partnering closely with our audience, insight, and EA teams, you'll use data as your compass—shaping journeys that are smart, targeted, and constantly evolving.
This is a highly cross‑functional role, working with teams across the business to ensure every journey is activated brilliantly and delivers a standout customer experience at every touchpoint.
You will be responsible for
* Champion a consistent, high‑quality customer experience across all channel touchpoints — including online, in‑store, mobile, and email — throughout the end‑to‑end journey.
* Design customer journeys that reflect the unique needs of each segment and align with broader customer and business objectives.
* Partner with channel and functional specialists to bring journeys to life with excellence and impact.
* Use customer insights and performance data to refine and optimise segment‑specific journeys and propositions, driving commercial results.
* Work closely with the Insight team to ensure every journey is rooted in robust data and continuously improved.
* Support the creation and execution of Test & Learn plans to optimise the full customer journey.
* Apply tailored segment strategies to identify enhancements to existing propositions or define new ones that meet audience needs and strategic goals.
* Identify capability gaps and feed them into the Personalisation roadmap to support future growth and innovation.
You will need
* Strong background in CRM and Customer Lifetime Value (CLTV) management (preferred).
* Solid commercial acumen and understanding of how customer strategy drives business performance.
* Proven ability to make data‑driven decisions and translate insights into meaningful actions.
* Strong understanding of business priorities and the ability to align customer journeys with segment‑level goals.
* Confident collaborator who thrives in cross‑functional environments.
* Excellent storytelling and communication skills, able to articulate ideas clearly and persuasively.
* Highly effective at prioritising work to balance customer needs, business objectives, and delivery constraints.
Whats in it for you?
We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more
* Annual bonus scheme of up to 10% of base salary
* Holiday starting at 25 days plus a personal day (plus Bank holidays)
* 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
* Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About Us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying