CRM Lead / CRM Manager
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Location: Sheffield (Hybrid, 3 days per week onsite)
Salary: Up to £75,000 (DOE)
The Company
An innovative consumer-facing business is seeking a CRM Lead / CRM Manager to join their high-growth team. Backed by a strong digital-first approach and a mission to elevate the customer journey, this role offers the opportunity to own and execute CRM strategy across both B2B and B2C functions.
The Role
As CRM Lead, you will take end-to-end ownership of campaign strategy and execution, using data-led insights to drive engagement, retention, and customer value. Reporting into the Head of Growth, this role blends hands-on CRM execution with strategic development and stakeholder collaboration.
Key Responsibilities
Strategy & Ownership
Own the end-to-end CRM strategy for B2B and B2C audiences
Develop lifecycle marketing campaigns to improve engagement and loyalty
Test new ideas to gamify customer experience and drive retention
Campaign Execution
Execute automated and campaigns across multiple channels (email, push, in-app)
Use CRM tools (e.g., Braze preferred, but not essential) to build, launch, and analyse campaigns
Create and manage customer journeys, trigger flows, and personalisation logic
Analytics & Optimisation
Monitor and report on CRM performance, campaign impact, and customer segmentation
Apply A/B testing and continuous improvement to campaign performance
Use HTML or Java (basic knowledge required) to support technical aspects of builds
Stakeholder Management
Work cross-functionally with product, marketing, and tech to align CRM with business goals
Liaise with internal teams to gather insights and inform campaign direction
Team Environment
Fast-paced and performance-driven, requiring adaptability and entrepreneurial thinking
Culture of accountability and cross-functional collaboration
Skills & Experience
Essential:
3+ years in a CRM or lifecycle marketing role
Proven track record building and executing CRM campaigns
Strong data-savvy mindset with performance-oriented thinking
Exposure to HTML or Java coding for CRM execution
Experience working across B2B and B2C customer bases
Comfortable working at pace in a dynamic environment
Desirable:
Experience using Braze or similar CRM automation tools
Background in digital consumer products, growth, or SaaS
Experience mentoring or managing others in a CRM setting
Benefits
Up to £75,000 salary (flexible depending on experience)
Hybrid working: 2 days per week onsite in Sheffield
Ownership of a key marketing function with strategic impact
Collaborative, high-growth culture
Interview Process
3-stage process
Designed to move quickly for the right person
How to Apply
Interested? Send your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.
Keywords
CRM, Lifecycle Marketing, Customer Engagement, Braze, Email Marketing, Campaigns, Retention, Strategy, Automation, B2B, B2C, HTML, Java, Sheffield, CRM Lead, CRM Manager