Company Description
Loxley Colour has a long history in the photographic industry, continually evolving to meet the needs of professional image makers. We are dedicated to producing innovative and high-quality products for photographers, ranging from wedding and lifestyle albums to contemporary wall and desk products. Our commitment to excellence is reflected in our advanced equipment and attention to detail. By investing in research and development, we aim to provide products that showcase photography at its best, supporting the professional imaging community.
Role Description
We are looking for a campaign management professional, that can help build, execute and optimise campaigns for a forward-thinking photographic lab. You will have 3-5 years' experience in managing B2B campaigns, for both offline and online activities.
Key responsibilities:
· Plan, create, execute and manage the evergreen and seasonal campaigns for the company, with the direction of the Head of Marketing.
· Ensure campaigns align with the correct audience and segments for the business
· Understand how campaigns fit within the core business objectives and make decisions based on data
· Work with the marketing team to ensure all assets are in place to ensure robust campaigns that align with objectives and audiences
· Identify and manage keywords for the business that can be integrated into campaign activities
· Research, analyse and understand our customer personae and test opportunities to drive engagement
· Monitor and report on key marketing metrics and recommend ways to optimise
· Make the most of expertise within the photographic industry to create powerful campaigns that raise the brand and broaden the audience demographic of the company.
· Plan and execute on agreed events and exhibitions for the promotion of Loxley or its subsidiaries.
· Ensure post-event reporting and follow-up has been completed.
· Optimise on future event operations
About you:
We are looking for a friendly and dynamic campaign-focussed marketing manager who wants to actively contribute marketing strategy: whether it is helping drive new business generation (subscriptions, new account opens or revenue) or optimising customer engagement strategies.
You'll bring:
· Marketing Manager experience with a campaign focus
· Comfort working within campaign budgets and understanding where to get the best RoI
· Comfort working with and optimising workflows on a CRM
· Commercial acumen and experience of managing ad spend
· Excellent stakeholder and agency management skills
· Effective communication and project management capabilities
· Broad techstack experience including HubSpot, Canva, GA4, Meta and Google ad and analytics platforms
· Lots of creativity and ideas for helping us improve our practices
You will have:
* A desire to see things through to completion
* A need to optimise through experimentation
* An enthusiasm for making what we do, even better.
By working with us, you can expect:
* Company pension
* Free parking onsite