V&C Associates are excited to be working with an iconic Luxury British Men’s Heritage brand, who are recruiting a highly motivated, dynamic, and experienced International Sales Manager to drive the sales and distribution (UK/APAC/EMEA), reporting directly to the GM/Head of Brand. Responsible for developing and executing strategic sales and marketing initiatives, managing key retail and distribution partnerships, and expanding the brand presence. This is a hands-on role requiring sophistication, commercial and entrepreneurial acumen, strategic thinking, an ability to work across multiple industries simultaneously.
Sales & Business Development
* Manage relationships with existing accounts across Europe, Asia and Middle East while expanding into new territories.
* Identify and onboard high-quality Luxury retail and distribution partners.
* Develop and implement a sales strategy to grow revenue across all international markets.
* Drive sell-in and sell-through performance, ensuring brand growth across all channels.
* Negotiate pricing, contracts, and promotional plans with partners.
* Attend trade shows and distributor meetings to strengthen relationships and identify new opportunities.
Marketing & Brand Positioning
* Ensure the brand is positioned correctly in high-end retail spaces.
* Work closely with marketing teams and retailers to develop promotional campaigns and in-store activations.
* Collaborate on digital and influencer marketing strategies that align with regional trends.
* Monitor market trends and consumer insights to refine the brand’s retail approach.
Distribution & Operations
* Oversee the logistics and distribution strategy, ensuring smooth supply chain operations.
* Work closely with distributors to optimize stock levels, pricing, and product placement.
* Ensure timely and efficient delivery of products to partners worldwide.
Sales Strategy & Reporting
* Drive sales strategy across international markets, ensuring alignment with business objectives.
* Monitor performance and provide regular reports to senior management.
* Manage individual targets and budgets for all accounts to maintain consistent growth.
* Collaborate with Operations, Marketing, Product Development, and Finance teams to ensure seamless execution of sales and promotional strategies.
Key Requirements
* Proven experience in sales management, ideally within Menswear.
* Strong network within high to mid-end European retail and distribution markets.
* Ability to develop and execute strategic sales and marketing plans.
* Commercially driven with strong negotiation and account management skills.
* Experience working across multiple markets and adapting strategies to local consumer trends.
* Excellent communication and presentation skills.
* Fluent in English; additional European languages are a plus.
* Willingness to travel internationally as required.
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