Senior Consultant | Marketing & Media @ Pivotal London | PPC | Paid Social | Programmatic | SEO | Media Planning & Buying
ASO Consultant – Beauty App
Location: UK Based - Remote
Model: Part-Time Contract (5 days per month for 12-18 months)
Start: Mid-December
We’re looking for an experienced ASO Consultant to lead the app store optimisation strategy for a major beauty retailer’s app. The role focuses on driving organic growth through strategic planning, implementation, and performance analysis across both Apple and Google app stores.
Key Responsibilities:
* Own and lead the ASO strategy, prioritising high-impact tactics to increase organic downloads
* Collaborate closely with internal Creative and ASA teams on both Apple and Google platforms
* Work directly with the client, attending bi-weekly calls and delivering clear, actionable monthly reporting
* Optimise titles, descriptions, and keywords (image and creative asset work is out of scope)
* Implement and test ASO tactics aligned with strategic goals
* Monitor and analyse performance using AppTweak
Requirements:
* Proven experience in ASO, with strong working knowledge of Apple and Google back-end platforms
* Excellent communication skills and experience in client-facing roles
* Ability to plan strategically and execute efficiently
* Comfortable working as a long-term partner on an ongoing account
If this sounds like you, and you’re available to start in mid-December, please apply!
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